BRIJ SIGNAL FOR GOOGLE ADS
Google Ads offline conversions for your retail sales
Smart Bidding only learns from the conversions you report. Brij verifies purchases from Target, Walmart, Amazon, and TikTok Shop, then sends them to Google Ads automatically. No spreadsheets, no CRM exports, no code on your site.
15-minute demo. Nothing to install on your site. SOC 2 Type 1.
Conversions in Google Ads
Retail purchase · Target
Warranty registration · receipt verified
Retail purchase · Walmart
Rebate claim · receipt verified
Retail purchase · Amazon
Product registration · serial verified
REPORTS INTO
Your existing Google Ads account
Real-time, down to the campaign level
+50%
conversions tracked in Google Ads, Skullcandy
0
CSV uploads, scripts, or site code
Retail-first brands already run on Brij.
If most of your sales happen at retail,
Google is bidding on a sliver.
For most omnichannel brands, ~80% of sales happen in unowned channels. Google Ads optimizes toward the conversions you report. When the sale happens in-store or on Amazon, it never gets reported, so Smart Bidding prices clicks using only your DTC slice, and the campaigns that drive retail look weaker than they are.
The tag fires at checkout.
Your website checkout, that is. She searched on Google, then bought the speaker at Walmart, so Google Ads never hears about it.
The conversion fires when she scans.
She registers her speaker. Brij verifies the purchase, and a Google Ads conversion fires inside the Brij experience.
THE SALE MOVES CHANNELS. THE CONVERSION SHOULD FOLLOW.
They searched on Google.
They bought it at Walmart.
A search becomes a store visit. A registration turns that buyer into someone you know. Brij Signal reports the verified purchase to Google Ads, so the campaign that started it gets the credit and Smart Bidding gets the data.
- ✓ Report more than website checkouts
- ✓ Include verified retail and marketplace buyers
- ✓ Give Smart Bidding and Performance Max more to learn from
CONVERSIONS GOOGLE ADS CAN SEE
Your DTC store
Website purchases
Retail stores
Verified buyer purchases
Marketplaces
Verified buyer purchases
Your buyers, across every channel.
Smart Bidding learns from website buyers only.
Illustrative coverage, not measured performance.
WHAT CHANGES WHEN GOOGLE SEES YOUR RETAIL BUYERS
Smart Bidding learns from what you report.
Report every sale.
ATTRIBUTION
Count the sales your ads already drive
Verified retail and marketplace purchases report into the Google Ads account you already use, next to your website conversions.
BIDDING
Smarter bidding in Performance Max and Search
Smart Bidding and Performance Max set bids from the conversions they see. Give them total sales, and they learn which searches, videos, and placements actually lead to buyers.
AUDIENCES
Customer Match lists of verified buyers
Turn verified buyers into Customer Match audiences for replenishment and cross-sell, and suppress customers you already have from prospecting.
HOW IT WORKS
From retail purchase,
all the way to Google Ads.
01
She searches on Google
Your Search or Shopping ad drives the discovery.
02
She buys it at Walmart
The sale happens where your Google tag can't follow.
03
She scans the QR in the box
To register, activate a warranty, or upload a receipt. Brij verifies the purchase.
Retail purchase
04
Google Ads records the conversion
A conversion fires inside the Brij experience and lands in your existing account.
FOR YOUR GOOGLE ADS TEAM
Offline conversion tracking,
without the upload pipeline.
A standard offline import matches CRM leads back to a click and needs someone to keep uploading. Brij reports the retail buyers you could never upload in the first place.
Real-time
signal, down to the campaign level
Hashed
purchase events, verified before they're sent
About a week
typical setup once retail data is flowing
PROOF FROM BRANDS LIKE YOURS
Brands sending Google their retail buyers
already see the difference.
+50%
+32%
Meta
+40%
TikTok
Increase in conversions attributed to Skullcandy's ads once Brij made its retail sales visible
"Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Meta, Google, and TikTok and building a more complete view of our consumer."
Evin Cattlet
VP of Ecommerce, Skullcandy
+12%
+64%
Meta
+45%
TikTok
Increase in reported conversions in the first two months
"There's always been a huge black box around retail, but now we have a better understanding of how our advertising is driving retail sales too."
Jenna Calhoun
Marketing Director, Turtlebox
SETUP
What you need
to get started.
01
Book a demo.
We plan which retail purchases to send and how they show up in Google Ads.
02
Send your Google Ads customer ID.
Find it in your Google Ads account and share it with your Brij account manager.
03
Accept Brij's manager account request.
Brij links through an MCC, the same way you'd add an agency, then handles the conversion setup and QA.
The details
behind the signal.
Will this double count my website sales?
Not with the right setup. Brands either run separate Brij experiences for retail and DTC, or ask "Where did you buy?" and exclude anyone who bought on their own site.
Do I need to upload anything or change my website?
No. The conversion fires inside the Brij experience when a shopper registers a verified purchase. There are no CSV uploads and nothing to add to your site.
Which campaigns benefit?
Any campaign that optimizes toward conversions. Performance Max and Smart Bidding gain the most because they bid on the conversion data you report.
What access does Brij need?
Access to your Google Ads account through a manager account link, the same way you would add an agency. Brij handles the conversion setup and event QA.
Is this a measurement tool?
No. Brij is the signal layer. It sends verified purchases to Google Ads and feeds your attribution and MMM tools the deterministic data they measure against.
Give Smart Bidding
the sales it never sees.
See how Brij Signal would work for your Google Ads account in a 15-minute demo.
Book a Demo →Nothing to install on your site. SOC 2 Type 1.
