BRIJ SIGNAL FOR META ADS
Meta Conversions API for your retail and Amazon sales
Most of your sales happen where Meta can't see them. Brij verifies every in-store and marketplace purchase and sends it to Meta Ads as a Conversions API event, so the algorithm optimizes on total sales, not just your DTC slice.
15-minute demo. Nothing to install on your site. SOC 2 Type 1.
Signal to Meta Ads
Purchase · Target
Warranty registration · receipt verified
Purchase · Amazon
Product registration · serial verified
Purchase · Walmart
Rebate claim · receipt verified
+32%
attributed conversions, Skullcandy x Meta
9.87/10
offline event match quality
Retail-first brands already run on Brij.
80% of your buyers are invisible to Meta.
Registration is how you reach them.
For most omnichannel brands, around 80% of sales happen in retail or marketplaces, channels you don't own. But these previously invisible customers will identify themselves if the incentive is right. Product registration is one way to get them to raise their hand, and Brij turns that data into a verified purchase signal Meta can use.
The pixel fires at checkout.
Your website checkout, that is. She bought the speaker at a retailer, so nothing reaches Meta.
The QR fires when she scans.
She registers her speaker. Brij verifies the purchase and sends all the relevant data to Meta through the Conversions API.
THE SALE MOVES CHANNELS. THE SIGNAL SHOULD FOLLOW.
They saw it on Instagram.
They bought it at Target.
A Reel becomes a store visit. A registration turns that buyer into someone you know. Brij Signal sends the verified purchase back to Meta Ads, so the campaign that influenced it gets the credit and the learning.
- ✓ See beyond website checkout events
- ✓ Include verified retail and marketplace buyers
- ✓ Give Advantage+ more purchase feedback
PURCHASES META CAN SEE
Your DTC store
Website purchases
Retail stores
Verified buyer purchases
Marketplaces
Verified buyer purchases
Your buyers, across every channel.
Meta optimizes on website buyers only.
Illustrative coverage, not measured performance.
WHAT VERIFIED PURCHASES UNLOCK
Meta only learns from what it can see.
Show it everything.
ATTRIBUTION
Count the sales your ads already drive
Verified in-store and marketplace purchases land in Ads Manager as conversions, so reported results reflect total sales, not just website orders.
ALGORITHM
Train Meta on every buyer
The same events teach your conversion and Advantage+ campaigns who actually buys, so delivery shifts toward people who purchase anywhere, not just online.
AUDIENCES
Build audiences from real buyers
Retarget verified buyers for replenishment and cross-sell, seed lookalikes on real purchasers instead of site visitors, and exclude existing customers from prospecting.
HOW IT WORKS
From retail purchase,
all the way to Ads Manager.
01
She sees your Meta ad
Meta does its job: it drives the discovery.
02
She buys it at Target
The sale happens where your pixel can't follow.
03
She scans the QR in the box
To register, activate a warranty, or upload a receipt. Brij verifies the purchase.
04
Meta counts the purchase
A Purchase event arrives through the Conversions API in real time.
FOR YOUR TECHNICAL TEAM
Purchase events Meta
can actually match.
- ✓ A Purchase event for every verified purchase
- ✓ SHA-256 hashed email and phone, plus an external ID
- ✓ fbc and fbp passed when the shopper came from a Meta ad
- ✓ A stable event ID that dedupes against your pixel
- ✓ Optional custom event to keep off-site purchases separate
AD PLATFORMS | CONVERSION SIGNAL
Verified purchase event
9.87
offline event match quality
8.1
online event match quality
Skullcandy x Meta. Event fields shown are illustrative.
PROOF FROM BRANDS LIKE YOURS
Retail-first brands
already see the difference.
+32%
Meta
+40%
TikTok
+50%
Increase in conversions attributed to Skullcandy's ads once Brij made its retail sales visible
"Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Meta, Google, and TikTok and building a more complete view of our consumer."
Evin Cattlet
VP of Ecommerce, Skullcandy
+64%
Meta
+45%
TikTok
+12%
Increase in reported conversions in the first two months
"There's always been a huge black box around retail, but now we have a better understanding of how our advertising is driving retail sales too."
Jenna Calhoun
Marketing Director, Turtlebox
SETUP
Brij's ad platform experts
handle it all.
01
Book a demo.
We map where your buyers are and which purchases to send to Meta.
02
Add Brij as a partner.
In Meta Business Settings, share View Performance on the ad account and Use events dataset on your dataset.
03
Brij handles the rest.
Event mapping, hashing, and QA, so verified purchases flow to Meta without datasheets.
The details
behind the signal.
Will this double count against my pixel?
No. Every event carries a stable event ID, so any overlap with your pixel merges into one conversion in Meta.
What exactly does Brij send to Meta?
A Purchase event for each verified purchase, with timestamp, value, currency, order ID, SKU-level content IDs, hashed match keys, and an event ID. Brij can also send a custom event if you want off-site purchases tracked separately.
How do retail shoppers get into the flow?
Through a QR on your packaging or insert: product registration, warranty activation, receipt upload, rebates, or sweepstakes. Brij verifies each purchase before anything reaches Meta.
Does this replace my attribution or MMM tool?
No. Brij is the signal layer. It feeds those tools the deterministic offline conversions they measure against.
Is our customer data secure?
Yes. Brij is SOC 2 Type 1 compliant, and identifiers are hashed with SHA-256 before they leave Brij.
Show Meta every buyer.
Create the connection.
See how Brij Signal would work for your brand in a 15-minute demo.
Book a Demo →Nothing to install on your site. SOC 2 Type 1.
