30 DAYS FREE | OFFER ENDS OCT 1

Send retail purchase data to ad platforms for your highest ROI BFCM ever.

Meta, Google, and TikTok can only optimize against the ~20% of sales that happen on your website.

Brij Signal sends verified retail and marketplace purchase data to ad platforms, so by Black Friday, your algorithms are targeting your real buyers instead of DTC-lookalike only deal-hunters.

Get 1 month free→See how it works

+28%

avg. lift in ROAS

+36%

avg. conversion uplift

Today · all channels +47,892 events

Retailers

Target Amazon Walmart

BRIJ

Ad platforms

Meta TikTok Google

99.7% match rate avg 287ms

Verified retail purchase Live

Target in-store · receipt

$28.40

SK Sarah K. · 2:34 PM Verified

Identity matched · forwarded

event_id brij_3a92f1c7e8b4

Meta CAPI delivered

TikTok Events delivered

Google Offline delivered

brij routed in 287ms

Today · all channels+47,892 events

Retailers

TargetAmazonWalmart

BRIJ

Ad platforms

MetaTikTokGoogle

99.7% match rateavg 287ms

Verified retail purchaseLive

Target

in-store · receipt

$28.40

SKSarah K. · 2:34 PM✓ Verified

Identity matched · forwarded

event_idbrij_3a92f1c7e8b4

Meta Conversions API (CAPI)✓ delivered

TikTok Events API✓ delivered

Offline Conversion Import✓ delivered

brijrouted in 287ms

THE BFCM DATA BLINDSPOT

Without signal, you pay a premium for bad targeting during BFCM.

Two things happen each BFCM: you discount your product, and the auction fills with every other consumer brand bidding for the same attention. Margin compresses from both directions.

Ad platforms can't see your retail and marketplace buyers, so they're forced to optimize on the DTC shopper dataset only. They're hunting for price-slashed deals.

Spending more money won't lift your ROI, but sending better signal will.

Media signal coverage 80% blind

$ Ad spend

DTC VISIBLE

~20% of revenue

Retail

~50% of revenue

Marketplace

~30% of revenue

Without Brij, only DTC signals return to ad platforms

MINIMAL ATTRIBUTION

Attribution is broken.

Reported ROAS dramatically understates the retail and marketplace sales your media actually drove.

WEAK TARGETING

Audiences are incomplete.

Algorithms are trained to serve ads to DTC shoppers; this segment is seeking deep discounts that slash your ROI.

FLAWED OPTIMIZATION

Optimization is off.

Ad platform delivery is optimized on your website conversion data, if you even sell DTC at all.

DATA SIGNAL DETERMINES THE OUTCOME

If 80% of your revenue comes through retail and marketplaces, your algorithms are building audiences, lookalikes, and bid decisions from the 20% slice that happens to convert on your website. In November, you pay peak CPMs to reach an audience modeled on the smallest part of your buyer base.

HOW BRIJ WORKS

From shelf to signal in three steps.

Turn retail and marketplace purchase data into signal your ad platforms and lifecycle programs can act on. Enter Black Friday targeting higher-intent buyers, not browsers and discount-seekers.

01 CAPTURE

Turn anonymous retail buyers into known customers.

- Consumer scans a QR code or experience link tied to a rebate, warranty, sweepstakes, or exclusive content offer

- Brij captures verified buyer identity + opt-in

- Brij captures specific product + purchase channel, plus timestamp and location

02 SIGNAL

Send verified conversions to your ad platforms.

- Verified purchase is structured as an offline conversion event and matched to a user profile

- Sent directly into Meta CAPI, TikTok Events API, and Google Offline Conversion Import

- Matches to user profile, ready to optimize and inform bidding right away

03 OPTIMIZE & ACTIVATE

Better data in, better performance out.

- Build bigger email and SMS lists before holiday campaigns begin

- Automate deeply targeted remarketing offers with higher likelihood to convert

- Ad algorithms learn who actually buys, making audience modeling stronger and optimization smarter

Case study · 60 days+34% ROAS lift

“Our Meta team was optimizing against ~22% of our actual buyers — everyone shopping us at Target or on Amazon was invisible. After we routed Brij events into CAPI, the algorithm started seeing the whole picture. Within 60 days, reported ROAS lifted 34%.”

Sarah KleinVP Growth · Halden & Co.

INTEGRATIONS

Direct integrations with
the platforms you run on.

Native connections to the conversion endpoints your media team already uses.

Built for enterprise privacy.

Brij touches verified buyer identity, so we built the platform with security and compliance as the foundation, not an afterthought. Every event is hashed in transit, and your data stays yours.

AuditedSoc II type I

CompliantGDPR & CCPA

PIISHA-256 hashed

OwnershipCustomer-owned

brij_event.json · POST /events

// Verified retail purchase → Meta CAPI
{
  "event_name": "Purchase",
  "event_id":   "brij_3a92f1c7e8b4",
  "event_time": 1715189640,
  "action_source": "physical_store",
  "user_data": {
    "em": "a4f8c…",   // SHA-256
    "ph": "9b1c2…"   // SHA-256
  },
  "custom_data": {
    "channel": "retail_target",
    "value":     28.40,
    "currency": "USD"
  }
}

Try Signal for free.

Set up Signal now for your most efficient & best BFCM yet.
Increase ROAS, lower CAC, improve targeting, and train the algo on your real buyers before your biggest sales season.

+36%

Uplift in tracked conversions, versus ecomm only

+28%

Lift in ROAS from forwarded offline purchase events

8.8+/10

Event match quality — top of the line

↑ ODQ

Improved Offline Data Quality scores reported by brands using Brij's Meta integration

Book a Demo

What’s your brand’s annual revenue?

Pick a range — we’ll route you to the right calendar.

COMMON QUESTIONS

Questions before you switch it on.

Pre-empting the questions your security, finance, and media teams will all ask.

How do you handle PII?

Email and SMS numbers are hashed with SHA-256 before they ever leave the Brij infrastructure. Ad platforms receive only the hashed identifiers, never raw PII. We’re SOC 2 Type II audited and compliant.

Do we have to change our media buying or creative?

No. Brij sits in the conversion data layer, meaning that it changes what signals your existing campaigns optimize against, not how you run them. Most teams see lift on existing campaigns within 14–30 days, no creative refresh required.

How long does setup take?

Typical onboarding to Brij is 2 weeks: 1 week to go live and start capturing retail data, 1 week for ad platform integration (Meta CAPI / TikTok / Google) and event QA. Brij handles the platform integrations, so you don’t need to tie up your tech team.

How do you identify my retail and marketplace buyers?

Buyer data is captured via Brij-built, branded digital experiences with an incentive gated behind email or SMS capture (ex: rebate, sweepstakes, discount offer for future purchase, warranty registration, etc).

What if our existing retail purchase data is messy or fragmented?

That’s ok; you’ll collect new retail purchase data with Brij. Most brands start using Brij without any retail purchase data at all. Brij captures offline buyer identity, so you’ll have clean purchase data flowing back to you as soon as you get started. Consumers self-report their purchases by engaging with Brij experiences; we bridge the data gap your retail partners won’t share.

What happens after the 30 day trial ends?

Your pilot automatically continues into a standard paid Brij Signal subscription unless you cancel before day 30. No surprises; we'll notify you before anything is charged. If you're on an enterprise plan, your conversion terms are agreed upfront with Brij as part of the pilot agreement, so there's no separate decision needed at day 30.

Do I need to already be running paid ads on Meta, Google, or TikTok?

Yes. This offer is built for brands actively running ads on at least one of Meta, Google, or TikTok, since Brij Signal needs live ad spend to feed. You'll also want meaningful retail or marketplace sales volume so there's enough purchase activity for the signal to matter.

Brij Signal Black Friday Pilot Offer Terms. This offer provides 30 days of free access to Brij and Brij Signal to qualifying brands. Eligibility requires active advertising spend on Meta, Google, and/or TikTok, and sufficient retail and/or marketplace sales volume for verified signal to be measurable. The 30-day period begins when your verified signal goes live (first verified conversion events flowing into your connected ad accounts at or above Brij's match-rate threshold), not on the date you sign up. This offer is valid only if your signal goes live within 30 days of signup; if signal has not gone live by day 30, the free period lapses or converts to standard paid terms. Results are measured directly in your own Meta, Google, and/or TikTok ad accounts. At the end of the 30-day pilot, your account automatically converts to a paid Brij Signal subscription at then-current rates unless you cancel before the pilot ends; you will receive advance notice before any charge applies. Actual results, including any change in CAC, ROAS, attribution, or ad performance, vary by brand and are not guaranteed. Brij reserves the right to determine eligibility for this offer and to modify or end it at any time. Contact your Brij representative for full program terms.