Deliver frictionless registration that reveals invaluable buyer insights, then turns their purchase data into signal that helps your team achieve revenue goals.
Illustrative flow.
About 80% of durable goods sales happen at retailers and marketplaces, where buyers check out somewhere you don't own. Registration is one of the few moments they raise their hand, and Brij turns it into signal your ad platforms can act on.
At the registerYour checkout, that is. She paid at a retailer, so nothing reaches your ad platforms.
At home, week oneShe registers her speaker. Brij verifies the purchase and sends it to Meta, Google and TikTok Ads.
A customer scans a QR code or clicks a link to register their product and activate their warranty. You get verified buyer identity, the product they bought, and where they bought it.
Brij checks receipts and serial numbers automatically, so records stay clean and the event that reaches your ad platforms is a real, deterministic purchase.
Verified purchases flow to Meta, Google and TikTok Ads through their Conversions APIs, and to your CRM for retention.
Durable goods brands already run on Brij.
A product comparison becomes a store visit. A registration turns that buyer into someone you know. Brij Signal brings verified retail and marketplace purchases back into your ad platforms.
Only website purchases are visible.
Your buyers, across more channels.
Illustrative coverage, not measured performance.
Verified retail and marketplace purchases change what your campaigns optimize against, starting with the first event you send.
They bought in store, so your pixel never saw them. A verified registration makes each one count.
Retail and marketplace purchases get counted in your ad platforms, so reported ROAS reflects total sales instead of the DTC slice.
Retarget verified owners for replenishment and cross-sell, seed lookalikes from confirmed buyers instead of site visitors, and suppress existing customers so prospecting reaches net-new people.
As verified events accumulate, Meta, Google and TikTok learn who your real buyers are, so targeting sharpens and bidding gets more efficient over time.
There's always been a huge black box around retail, but now we have a better understanding of how our advertising is driving retail sales too.
Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Meta, Google, and TikTok and building a more complete view of our consumer.
A Brij registration experience connects an opted-in owner with their product and purchase details. Once the purchase is verified, Brij Signal can send the eligible conversion to your connected ad platforms. Registration is the entry point; the verified purchase is the signal.
Yes, the connection starts with an actual purchase, wherever the buyer checked out. Event timing and platform attribution windows still apply, so a late registration will not automatically recover credit for every earlier ad interaction. Your demo can map the timing for your category.
No. Bring your existing registration, warranty, CRM and measurement setup to the demo and the team will scope what connects. Brij can run the registration experience itself, or take verified purchase data you already collect and pass it through to the platforms.
Brij supports Meta Conversions API, TikTok Events API, and Google Offline Conversion Import. Matching, reporting, and optimization depend on each platform's requirements and the quality and timing of the purchase data.
Start with registration participation, verified purchases, and events accepted by each platform. Then assess match quality, additional conversion visibility, and campaign outcomes against your baseline. More reported conversions alone do not establish incremental sales.
Let your ad platforms learn from more of those people.
Most registration flows are clunky and end at a form or database. Brij makes registration frictionless for customers, and the data more valuable for you.
Customers scan a QR code or click a link. No app, no hunting for a model number page. More people finish, and your data stays cleaner.
Brij checks receipts and serial numbers, validating records so your CS team has fewer tickets to handle. Warranty dates, status, and claims are all saved in one place, then synced to your tech stack via deep integrations.
Offer extended coverage, upsell accessories, and manage reorders at the moment of registration.
Get all of that, and more, with Brij Signal ↓
For brands built around ownership.
Leading durable goods brands aren't stopping at a better registration flow. They send every verified purchase to their ad platforms as deterministic conversion signal, so their algorithms optimize on the full customer base, not just the DTC slice.
Warranty activationScans to activate his 10-year warranty.
ScanningVerified buyer
Product registrationRegisters his boots from the hang tag.
ScanningVerified buyerSetup and onboardingScans the card in the box to get set up.
ScanningVerified buyerRefills and reordersSigns up for filter refill reminders.
ScanningVerified buyerEvery reason to scan is a registration. Every registration is a verified buyer you can put to work.
Retail purchase matchedProve the real return on your ad spend. Verified retail and marketplace purchases get counted in your ad platforms, so reported ROAS reflects total sales, starting right away.
See how your ads drive revenue everywhere, not just on your site. When an ad-driven buyer purchases at Target or on Amazon, that conversion now shows up.
Build audiences from your full buyer base. Retarget verified owners for accessories and replacements, seed lookalikes from confirmed buyers instead of site visitors, and suppress existing customers so prospecting reaches people who are new to you.
Sent via Conversions APIAs verified events build up, Meta, Google, and TikTok learn who your real buyers are, so targeting sharpens and bidding gets more efficient over time.
Illustrative. Results vary by brand.
There's always been a huge black box around retail, but now we have a better understanding of how our advertising is driving retail sales too.
Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Meta, Google, and TikTok and building a more complete view of our consumer.
Are you already collecting verified purchase data through your own registration flow, app, or warranty claims? Great. But your ad platforms still can't see it. Brij Signal turns the purchase data you already own into conversion signal for Meta, Google, and TikTok, so you win back attribution, expand audiences, and improve ad delivery.
It depends on where the codes lead and what you can change at that destination. Bring a sample code and your current experience to the demo. The Brij team can assess the capture flow and integration options before recommending any changes.
No. A scan shows an interaction, not a verified sale. The experience needs to connect an opted-in buyer with purchase details and meet the verification and event requirements before an eligible purchase is sent through Signal.
Bring a sample QR code, its current destination, the information you collect, and the systems receiving that information. The review identifies what is already available and what purchase capture or verification steps are still needed.
Brij Signal sends eligible verified purchase events through integrations with Meta, Google, and TikTok. Each platform applies its own matching, event timing, and attribution requirements; existing QR traffic does not automatically become attributable sales.
Compare your current capture flow with the connected flow: owner participation, verified purchases, platform acceptance, and match quality. Then assess additional conversion visibility and campaign outcomes against a baseline. More reported conversions alone do not prove incremental sales.
See what it would take to turn your existing QR experience into a source of purchase signals.
Every non-DTC buyer is someone you can't retarget, follow up with, or upsell. Identify them with warranty registration, then turn their purchase data into signal for your growth & retention stack.
Illustrative experience. Capture requirements vary by setup.
Customers register in seconds by QR code or link. No app, no hunting for a model number page.
Brij verifies receipts and serial numbers automatically and keeps warranty dates, status, and claims in one platform.
Offer extended coverage and cross-sell products right in the flow.
Get all of that, and more, with Brij Signal ↓
For brands built around ownership.
Leading durable goods brands aren't stopping at a better registration flow. They send every verified purchase to their ad platforms as deterministic conversion signal, so their algorithms optimize on the full customer base, not just the DTC slice.
Warranty activationScans to activate his 10-year warranty.
ScanningVerified buyerProduct registrationRegisters his boots from the hang tag.
ScanningVerified buyerSetup and onboardingScans the card in the box to get set up.
ScanningVerified buyerRefills and reordersSigns up for filter refill reminders.
ScanningVerified buyerEvery reason to scan is a registration. Every registration is a verified buyer you can put to work.
Retail purchase matchedProve the real return on your ad spend. Verified retail and marketplace purchases get counted in your ad platforms, so reported ROAS reflects total sales, starting right away.
See how your ads drive revenue everywhere, not just on your site. When an ad-driven buyer purchases at Target or on Amazon, that conversion now shows up.
Build audiences from your full buyer base. Retarget verified owners for accessories and replacements, seed lookalikes from confirmed buyers instead of site visitors, and suppress existing customers so prospecting reaches people who are new to you.
Sent via Conversions APIAs verified events build up, Meta, Google, and TikTok learn who your real buyers are, so targeting sharpens and bidding gets more efficient over time.
Illustrative. Results vary by brand.
There's always been a huge black box around retail, but now we have a better understanding of how our advertising is driving retail sales too.
Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Meta, Google, and TikTok and building a more complete view of our consumer.
A pilot can be scoped around one product line. Discuss suitable code placement, the buyer experience, and your packaging or distribution process with Brij before rolling it out more widely.
The experience should offer something relevant after purchase, such as product registration, warranty activation where applicable, or a rebate. Choose the benefit that fits your product and make the purchase capture step clear to the buyer.
The buyer enters an experience that captures owner opt-in and the purchase details needed for verification. The exact steps depend on the offer and product. A scan or form submission alone is not a verified purchase event.
Plan the ad-platform connection alongside the capture flow. Once the setup is ready, Brij Signal can send eligible verified purchases to Meta, Google, and TikTok, subject to their data and event timing requirements.
Start with one product line and one ad platform. Measure participation, verified purchases, accepted events, and match quality, then compare conversion visibility and campaign outcomes with your baseline. This separates capture performance from the downstream impact on media.
Map the buyer experience that turns a retail purchase into a signal your campaigns can use.
