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Brij Signal for durable goodsFrom owner to opportunity

Your ads drive retail sales.
Make them count.

Turn product registrations and verified retail purchases into conversion signals for Meta, Google, and TikTok. Give your campaigns a clearer picture of who actually buys.

Verified purchases. Brand-owned data.
A new product ownerCapturingCaptured
Air PurifierWarranty registration · retail purchase
ProductAir Purifier ProofReceipt verified IdentityOwner opt-in
Verified purchase → Brij Signal
SIGNAL

Illustrative flow.

Do you already have QR codes?

Not sure? Keep scrolling for the general overview.

FROM PRODUCT OWNER TO PURCHASE SIGNAL

Your owner relationship.
Your media advantage.

Put the purchase behind the registration to work in your ad platforms.

01

Start with the owner.

Use product registration, warranty activation, or a rebate to connect with buyers after a retailer or marketplace sale.

Product registrationOwner opt-in
02

Verify. Then send.

Link the buyer to their purchase. Send eligible conversion events to Meta, Google, and TikTok through Brij Signal.

Purchase verificationPlatform integrations
03

Learn from real owners.

Give campaigns purchase feedback from beyond your DTC store, and build audiences that include the people who chose your product.

Richer campaign inputsPurchaser audiences

For brands built around ownership.

Brij customers include
SkullcandyquipHoMedicsTurtleboxLaloJolie
THE SALE MOVES CHANNELS. THE SIGNAL SHOULD FOLLOW.

They researched online.
They bought at retail.

A product comparison becomes a store visit. A dealer conversation becomes a sale. Brij Signal brings verified purchases from those channels back into your ad platforms.

See beyond website checkout events
Include verified retail and marketplace owners
Give automated campaigns more purchase feedback
YOUR CONVERSION SIGNALSConnected
Your DTC storeWebsite purchases
Retail & dealersVerified owner purchases
MarketplacesVerified owner purchases

Only website purchases are visible.

Your buyers, across more channels.

Illustrative coverage, not measured performance.

FOR THE NEXT BUDGET CONVERSATION

Demand is harder earned.
Make the signal work harder.

Buyers are weighing the upgrade. Your team is weighing the investment. Bring actual owners into the picture.

MEDIA EFFICIENCY

Train on purchases.

A spec-sheet visit shows interest. A verified purchase shows a buyer. Give your campaigns more of that distinction.

RETAIL VISIBILITY

Account for retail.

Your media plan spans channels. Bring eligible retail and marketplace conversions into the reporting conversation, too.

BUYER AUDIENCES

Build from owners.

Expand purchaser audiences beyond DTC. Start with people who own your products, with the context of what they bought.

Start with one product line.One purchase capture flow. One ad platform. A clear baseline.
Map your Signal pilot
BUILT FOR A CONSIDERED DECISION.

The details
behind the signal.

How does a product registration become a Signal event?

A Brij registration experience connects an opted-in owner with their product and purchase details. Once the purchase is verified, Brij Signal can send the eligible conversion to your connected ad platforms. Registration is the entry point; the verified purchase is the signal.

Does this fit a longer purchase journey?

Yes, the connection starts with an actual purchase, wherever the buyer checked out. Event timing and platform attribution windows still apply, so a late registration will not automatically recover credit for every earlier ad interaction. Your demo can map the timing for your category.

Do we need to replace our warranty or measurement tools?

The goal is to get verified purchase data into your media stack. Bring your current registration, warranty, CRM, and measurement setup to the demo so the team can scope the right capture flow and integrations. Signal complements your attribution and incrementality work.

Which platforms can use these signals?

Brij supports Meta Conversions API, TikTok Events API, and Google Offline Conversion Import. Matching, reporting, and optimization depend on each platform's requirements and the quality and timing of the purchase data.

What should we measure in a pilot?

Start with registration participation, verified purchases, and events accepted by each platform. Then assess match quality, additional conversion visibility, and campaign outcomes against your baseline. More reported conversions alone do not establish incremental sales.

BUILT FOR YEARS OF OWNERSHIP. READY FOR YOUR NEXT CAMPAIGN.

Your next buyer looks like
someone who already owns it.

Let your ad platforms learn from more of those people.

What’s your brand’s annual revenue?
Pick a range and we’ll bring up the right calendar.
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FOR BRANDS WITH QR CODES IN MARKET

Your QR codes open the door.
Signal connects the sale.

Your buyers already have a way to reach you. Build a path from that experience to verified purchase data your ad platforms can use.

Connect my QR experience

Start by reviewing your current QR destination and capture flow.

A shopper scanning a QR code on a warranty card to register a newly bought kettle

For brands built around ownership.

Brij customers include
SkullcandyquipHoMedicsTurtleboxLaloJolie
THE GAP BETWEEN A SCAN AND A SALE

You can see the interaction.
Can your ads see the purchase?

QR engagement and purchase feedback do different jobs. Signal connects eligible verified purchases to your media stack.

QR ENGAGEMENT

A customer scanned.

A visit tells you someone interacted with the product experience. It does not establish a verified purchase.

Page visitScan activity
WITH PURCHASE VERIFICATION + SIGNAL

A buyer purchased.

Connect an opted-in owner to the sale, then send an eligible purchase event to your ad platforms.

Verified salePurchase event
TURN YOUR EXISTING TOUCHPOINT INTO MEDIA VALUE

Your QR codes start conversations.
Give them a media role.

Build a path from your existing customer experience to verified purchases your ad platforms can use.

BEYOND SCAN COUNTS

Find the purchase.

A scan alone is not a sale. Connect an owner to a verified purchase and give your campaigns a more useful input.

BEYOND YOUR DTC STORE

Include your retail owners.

Use a post-purchase touchpoint to capture buyers who checked out with a retailer, dealer, or marketplace.

BEYOND THE REGISTRATION

Put owner data to work.

Bring eligible purchases into your media stack and expand purchaser audiences beyond the people who bought directly.

Bring your current QR experience.Review the destination, the data it captures, and the path to Signal.
Explore my QR setup
CONNECTING YOUR CURRENT SETUP

Your setup.
Your questions.

Can we use the QR codes already on our products?

It depends on where the codes lead and what you can change at that destination. Bring a sample code and your current experience to the demo. The Brij team can assess the capture flow and integration options before recommending any changes.

Does a QR scan count as a purchase signal?

No. A scan shows an interaction, not a verified sale. The experience needs to connect an opted-in buyer with purchase details and meet the verification and event requirements before an eligible purchase is sent through Signal.

What should we bring to a setup review?

Bring a sample QR code, its current destination, the information you collect, and the systems receiving that information. The review identifies what is already available and what purchase capture or verification steps are still needed.

How does the data reach our ad platforms?

Brij Signal sends eligible verified purchase events through integrations with Meta, Google, and TikTok. Each platform applies its own matching, event timing, and attribution requirements; existing QR traffic does not automatically become attributable sales.

How should we evaluate the connection?

Compare your current capture flow with the connected flow: owner participation, verified purchases, platform acceptance, and match quality. Then assess additional conversion visibility and campaign outcomes against a baseline. More reported conversions alone do not prove incremental sales.

PUT YOUR EXISTING QR EXPERIENCE TO WORK

You have the customer touchpoint.
Now connect the purchase.

See what it would take to turn your existing QR experience into a source of purchase signals.

What’s your brand’s annual revenue?
Pick a range and we’ll bring up the right calendar.
Loading your calendar…
FOR BRANDS STARTING WITHOUT QR CODES

The purchase happens in a store.
The relationship can start with you.

Give buyers a useful next step after purchase. That experience becomes your starting point for verified retail purchase signals.

FIRST, GIVE THE OWNER A REASON

Something useful.
One simple scan.

Choose the experience that makes sense for your product and your buyer.

Product registrationConnect the owner with the product they bought.
Warranty activationCapture the purchase as part of an eligible warranty experience.
A post-purchase rebateGive buyers a clear reason to submit proof of purchase.
Scan to register your productA useful next step on your product or packaging
EXAMPLE OWNER EXPERIENCE

Make it yours.

Register your product and confirm your purchase.

Your product18V cordless drill
Purchase detailsRetailer + date
Proof of purchaseReceipt provided
Ready for purchase verification

Illustrative experience. Capture requirements vary by setup.

For brands built around ownership.

Brij customers include
SkullcandyquipHoMedicsTurtleboxLaloJolie
THEN, PUT THE PURCHASE TO WORK

From the first scan
to your next campaign.

The QR experience captures the relationship. Brij Signal carries eligible verified purchases into your ad platforms.

01

Create the entry point.

Choose a placement and a reason to scan that fit one product line.

02

Verify the purchase.

Capture owner opt-in and the purchase details needed to verify the sale.

03

Send the signal.

Connect eligible purchase events to Meta, Google, and TikTok.

Meta, Google Ads, TikTokEligible verified purchases delivered through Brij Signal.
Plan my first Signal experience
A FOCUSED START. A MEASURABLE SIGNAL.

Start small on the product.
See more in your media.

Build the capture experience around useful purchase data from the start, with a clear first pilot.

A REASON TO PARTICIPATE

Earn the interaction.

Give the owner a useful benefit after purchase. The experience should answer why scan before it asks for their details.

A PURCHASE YOU CAN USE

Design for verification.

Plan the owner and purchase information the flow needs, so your first scans can lead to eligible conversion events.

A FOCUSED FIRST STEP

Prove the signal path.

Start with one product line and one ad platform. Measure participation, verified purchases, and accepted events against a baseline.

Design your first Signal pilot.One product line. A useful reason to scan. A connection to your ads.
Plan my first QR experience
PLANNING YOUR FIRST EXPERIENCE

Your first launch.
Your questions.

Do we need to put codes on every product to start?

A pilot can be scoped around one product line. Discuss suitable code placement, the buyer experience, and your packaging or distribution process with Brij before rolling it out more widely.

What gives a buyer a reason to scan?

The experience should offer something relevant after purchase, such as product registration, warranty activation where applicable, or a rebate. Choose the benefit that fits your product and make the purchase capture step clear to the buyer.

What needs to happen after the first scan?

The buyer enters an experience that captures owner opt-in and the purchase details needed for verification. The exact steps depend on the offer and product. A scan or form submission alone is not a verified purchase event.

When can we connect the new experience to our ads?

Plan the ad-platform connection alongside the capture flow. Once the setup is ready, Brij Signal can send eligible verified purchases to Meta, Google, and TikTok, subject to their data and event timing requirements.

What would a first pilot measure?

Start with one product line and one ad platform. Measure participation, verified purchases, accepted events, and match quality, then compare conversion visibility and campaign outcomes with your baseline. This separates capture performance from the downstream impact on media.

YOUR FIRST CONNECTION TO RETAIL BUYERS STARTS HERE

Your retail buyers are out there.
Create the connection.

Map the buyer experience that turns a retail purchase into a signal your campaigns can use.

What’s your brand’s annual revenue?
Pick a range and we’ll bring up the right calendar.
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