BRIJ SIGNAL FOR TIKTOK ADS
TikTok Events API for your offline and retail sales
TikTok has a halo effect across Target, Walmart, and Amazon, but never sees the sale. Brij verifies those purchases and sends them to TikTok Ads through the Events API, so your campaigns optimize on real buyers, not just site visitors.
15-minute demo. Nothing to install on your site. SOC 2 Type 1.
Events in TikTok Ads
Purchase · Target
Registration submitted · Events API
Purchase · Walmart
Rebate approved · Events API
Purchase · Your website
Checkout · TikTok Pixel
ONE PIXEL
Web and offline events, together
TikTok Events API v1.3
+40%
attributed conversions on TikTok Ads, Skullcandy
1 pixel
for web and offline events
Retail-first brands already run on Brij.
TikTok drives the trip to the store.
It never hears about the purchase.
TikTok typically only sees purchases that happen on your website. Every sale that happens in-store or on Amazon is invisible, so it keeps optimizing toward DTC-style shoppers and your retail impact goes uncounted.
The pixel fires at checkout.
Your website checkout, that is. She saw your video on TikTok, then bought the speaker at Target, so TikTok never hears about it.
The event fires when she scans.
She registers her speaker. Brij verifies the purchase and sends it to TikTok Ads through the Events API.
THE SALE MOVES CHANNELS. THE SIGNAL SHOULD FOLLOW.
They found it on TikTok.
They bought it at Target.
A video becomes a store visit. A registration turns that buyer into someone you know. Brij Signal sends the verified purchase back to TikTok Ads, so the campaign that started it gets the credit, and the algorithm learns who actually buys.
- ✓ See beyond website checkout events
- ✓ Include verified retail and marketplace buyers
- ✓ Find audiences beyond your DTC lookalikes
PURCHASES TIKTOK CAN SEE
Your DTC store
Website purchases
Retail stores
Verified buyer purchases
Marketplaces
Verified buyer purchases
Your buyers, across every channel.
TikTok optimizes on website buyers only.
Illustrative coverage, not measured performance.
WHAT CHANGES WHEN TIKTOK SEES YOUR RETAIL BUYERS
TikTok learns from the buyers it can see.
Show it every buyer.
ATTRIBUTION
Count the sales TikTok already drives
Verified off-site purchases arrive as Events API conversions, so more real sales show up in TikTok Ads Manager.
ALGORITHM
Optimize on real buyers
Standard Purchase events let TikTok's algorithm learn from retail and marketplace buyers, not just people who check out on your site.
AUDIENCES
Reach beyond DTC lookalikes
Build audiences from verified buyers, target people who look like your retail customers, and suppress customers you already have.
HOW IT WORKS
From retail purchase,
all the way to TikTok Ads Manager.
01
She sees your TikTok
A video in her For You feed drives the discovery.
02
She buys it at Target
The sale happens where your TikTok Pixel can't follow.
03
She scans the QR in the box
To register, claim a rebate, or upload a receipt. Brij verifies the purchase.
Purchase
04
TikTok counts the purchase
A Purchase event arrives through the Events API in real time, on the pixel you already use.
FOR YOUR TECHNICAL TEAM
Built on TikTok's
Events API.
- ✓ Events API v1.3, with one pixel for web and offline events
- ✓ Standard Purchase events TikTok can optimize campaigns on
- ✓ Optional custom BrijPurchase event for reporting only
- ✓ Each event tagged with where the purchase happened
- ✓ Hashed purchase events from verified registrations, rebates, and receipts
AD PLATFORMS | CONVERSION SIGNAL
Verified purchase event
Real-time
signal, down to the campaign level
3 triggers
registration started, submitted, and rebate approved
Event fields shown are illustrative.
PROOF FROM BRANDS LIKE YOURS
Brands sending TikTok their retail buyers
already see the difference.
+40%
TikTok
+32%
Meta
+50%
Increase in conversions attributed to Skullcandy's ads once Brij made its retail sales visible
"Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Meta, Google, and TikTok and building a more complete view of our consumer."
Evin Cattlet
VP of Ecommerce, Skullcandy
+45%
TikTok
+64%
Meta
+12%
Increase in reported conversions in the first two months
"There's always been a huge black box around retail, but now we have a better understanding of how our advertising is driving retail sales too."
Jenna Calhoun
Marketing Director, Turtlebox
SETUP
What you need
to get started.
01
Book a demo.
We plan which retail purchases to send and how they show up in TikTok Ads.
02
Share your TikTok Pixel.
Pick a pixel in Events Manager and generate a long-term access token from its Settings tab.
03
Add Brij as a partner.
Add Brij in your TikTok Business Center and update permissions. Brij handles configuration from there.
The details
behind the signal.
Do I need a separate pixel for offline events?
No. TikTok's Events API v1.3 uses one endpoint, so a single pixel handles web and offline events. Brij tags each event with where the purchase happened.
Should we use the standard Purchase event or a custom event?
Use standard Purchase if you want TikTok to optimize campaigns on this signal. The custom BrijPurchase event works for reporting and audiences but can't be used for optimization.
Which events does Brij send?
Registration started, registration submitted, and rebate approved, delivered as Purchase or BrijPurchase events.
Is this a measurement tool?
No. Brij is the signal layer. It sends verified purchases to TikTok Ads and feeds your attribution and MMM tools the deterministic data they measure against.
Is our customer data secure?
Yes. Brij is SOC 2 Type 1 compliant, and purchase events are hashed before they reach TikTok.
Let TikTok learn
from every buyer.
See how Brij Signal would work for your TikTok Ads account in a 15-minute demo.
Book a Demo →Nothing to install on your site. SOC 2 Type 1.
