Omnichannel
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Master omnichannel strategywith weekly insights fromKait Stephens

Top Commerce Voice
•
RETHINK Retail Expert x2
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Forbes Featured
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30K+ LinkedIn Followers
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CEO & Co-Founder, Brij

Your free Sunday newsie for what’s next in performance marketing, AI, and omnichannel growth.

Our readers

Meet Kait

Hi! I'm Kait, CEO & Co-Founder of Brij. My friends call me the Queen of Omnichannel.

I started Brij to solve the problem I saw so many omnichannel brands experiencing:

80% of their buyers are invisible. The sales happen in retail and on marketplaces - channels that hand back sell-through numbers, not customers. Closing that gap is what I've spent my career on.

Brij captures that verified offline buyer data and feeds it straight into Meta, Google, TikTok, and retention tools as signal, improving offline attribution & media efficiency.

I work with brands like Chobani, Heineken, Skullcandy, Feastables, Quip, Black + Decker, Health-Ade, Caraway, TUSHY, and Bobbie on this problem every day.

I'm also the host of the Omnichannel Marketer podcast, where I dig into omnichannel strategy, the future of retail, and connected experiences with the operators building them.

If you want to talk omnichannel, the signal era, making your retail data visible, or where retail is headed, this is the place for you.

Kait Stephens, CEO & Co-Founder of Brij
Here's a taste
What the Signal Era means for you
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How to measure the TikTok Halo Effect
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What I've learned about MMM
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Are brands paying to send their shoppers to Amazon?
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Why brands are going offline to win online
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The front door of your store is changing
•
AI agents are doing the shopping - how can brands adapt?
•
What the Signal Era means for you
•
How to measure the TikTok Halo Effect
•
What I've learned about MMM
•
Are brands paying to send their shoppers to Amazon?
•
Why brands are going offline to win online
•
The front door of your store is changing
•
AI agents are doing the shopping - how can brands adapt?
•
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What the readers are saying

This is the best articulation I've seen of what I believe is the future of the digital channel.
WHAT A GREAT READ!
Enjoyed your recent newsletter send. It was genuinely insightful.
Loving your weekly newsletter and all Brij is doing in the omnichannel space.
Always love & appreciate your writing Kait!!!
It was a great read. You did an excellent job organizing the facts into such a compelling story!
An interesting read on collection/ use of consumer data.
This is great!

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