Brij vs. Aisle‍

Run Rebates that Drive LTV and Lower CAC

Both Aisle and Brij offer text-for-cash-back rebates, but only Brij turns buyer data into LTV growth and ad platform signal.

With Brij, each purchase lowers CAC by feeding Meta, Google, and TikTok verified buyer signal in addition to growing LTV with CRM automations.

RetailIn-store sales
MarketplacesAmazon, etc.
DTCWebsite & app
BRIJ
MetaGoogle AdsTikTok Ads
KlaviyoAttentivePostscript
Trusted by leading omnichannel brands
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker

Brands using Brij have seen:

$208K+
incremental revenue from identified retail & Amazon buyers
35%
email capture rate, with full receipt-level purchase data
+30–50%
lift in ad conversions
+28%
lift in ROAS
+20%
lift in LTV among Brij-identified customers
$150+
incremental revenue per profile captured
The difference

Brij vs. Aisle

Aisle is a rebate platform.

Aisle built a clean, text-first cash-back flow, and it works. A shopper texts a photo of a receipt and gets paid through Venmo or PayPal. If all you need is a rebate campaign to move units at one retailer, Aisle will do that.

Brij captures rebates & sends signal.

Brij offers a complete rebate solution with more control over how your rebate offers are delivered, how submissions are verified, and how shoppers gets paid. On top of that, Brij turns your customer data into signal that drives LTV and lowers CAC.

Where Brij and Aisle Differ: Rebates

BrijAisle
Receipt submission by text✓✓
Offer types (free unit, BOGO, try for $X, % off, giveaways, loyalty)✓✓
Payout methodsVirtual Visa, PayPal, Venmo, gift cards, bank transfer, charitable donationVenmo, PayPal
Shopper chooses their own payout format✓Venmo or PayPal
Payout speedFast digital payout on verification24 to 48 hours
AI receipt verification✓Plus human oversightReceipt review
Configurable campaign rules (eligible retailers, dates, claim limits)✓Eligible stores adjustable
Duplicate and fraud protection✓Not publicly documented
Pay only on verified purchase✓✓
Entry pointsOn-pack QR, in-store display, dynamic link, SMS, social ad, email, embedded formLanding page, QR, embedded and pop-up site forms, SMS
Launch timeDays, no-codeDays
Marketplace purchases (Amazon and others)✓Retail receipts
Regulated categories (alcohol, THC/CBD, kids & baby AB 899)✓Alcohol supported
International markets✓Not publicly documented
Built-in consumer offer audienceNone. Shoppers stay in your brand's flow✓450K+ shoppers, offers page and app

Where Brij & Aisle Differ: After the Rebate

BrijAisle
Capture a verified buyer without paying a rebate (warranty, sweepstakes, registration, reviews, serialization)✓Reward required on redemption
Server-side Conversions API to Meta, Google & TikTok✓Landing page pixel
What the ad algorithm optimizes towardVerified buyersLeads and signups
Published event match quality (EMQ)✓9.87/10offlineNot publicly disclosed
Published buyer identity match rate✓99.7%Not publicly disclosed
CRM & lifecycle integrationsKlaviyo, Attentive, Postscript, HubSpot, ShopifyKlaviyo, Zapier
Receipt-level basket data (SKU, retailer, price)✓✓Passed back to the brand
You own the resulting customer data✓✓
Independently audited security (SOC 2 Type 1, GDPR/CCPA, SHA-256)✓Not publicly published
Why it matters

The rebate submission shouldn't be the end of the value exchange.

On both platforms, every rebate you run a run captures customer information. What separates a rebate tool from a growth system, is how that data is activated.

Brij doesn't just capture buyer data with rebates; it activates it to drive LTV and lower CAC.

01

Receipt Insights: Uncover customer insights with rich receipt data analysis.

Brij verifies receipts in real-time, then tells you exactly who bought, what else was in the basket, where, when, and at what price. Learn what else is in your customers' carts with complete basket analysis, including your share of basket, also-purchased categories, and other brands purchased.

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Receipt Analytics dashboard — real-time, receipt-level purchase data
02

Brij Signal: Turn rebates into signal that lowers CAC on Meta, Google, & TikTok

Brij turns rebate submission data into actionable audiences and pushes them straight into Meta, Google, and TIkTok. Each purchase is structured as an offline conversion event to Meta, Google, and TikTok via each platform's Conversions API, so Advantage+, Performance Max, and Andromeda optimize against your real buyer base, not just the DTC fraction.

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Brij Signal — verified retail purchase forwarded to Meta, TikTok, and Google
Enhanced Attribution
Surfaces the retail and marketplace sales your ad platforms currently can't see.
Halo Effect Measurement
Quantifies how paid media lifts sales at retail, not just on your site.
Audience Creation
Builds lookalikes from your full verified buyer base, not just DTC purchasers.
03

LTV Engine: Turn retail buyers into CRM growth and LTV

Create and activate segments from receipt-verified purchase behavior. Every purchase enriches a unified profile in Klaviyo, Attentive, or Postscript, with the retailer, SKU, and receipt-level context needed to trigger reorder, cross-sell, and subscription flows for buyers your CRM never saw before.

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Brij LTV Engine — in-store purchase becomes a verified profile that triggers Klaviyo and Attentive flows
Marketable List Growth
Often the largest source of net-new, identified contacts for retail-first brands.
Channel-Aware Segmentation
Flows personalized by retailer, SKU, and basket, not a generic welcome series.
LTV Acceleration
Reorder reminders, cross-sell, and subscription upgrades.
Customer proof

What brands say about Brij

“

Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Google, TikTok and Meta, and building a more complete view of our consumer. Those insights are now shaping everything from CRM strategy to future product development.

Evin Catlett
Evin Catlett
Global VP, Ecommerce & Growth Marketing, Skullcandy
“

Brij has become an important part of our retail growth strategy. Beyond the rebate itself, we've gained valuable insights into shopper behavior and retailer performance, helping us make smarter decisions across sales and marketing.

Angus Rittenburg
Angus Rittenburg
CEO, Wynk
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FAQ

Frequently asked questions

Questions to ask when considering Brij vs Aisle.

We just need a rebate program. Is Brij too much?
No. Brij rebates launch in days with no developer work, and you only pay when a verified purchase happens. The difference is that the buyer data does not stop at the campaign report. If you never touch the ad platform or CRM integrations, you still have a working rebate program. If you do turn them on, the same spend starts working on CAC and LTV.
Aisle already gives me first-party data. What is Brij adding?
Aisle does pass receipt data back, but the gap is activation. Aisle's guidance is to install a pixel on the offer landing page, optimize toward leads, and review redemption reporting in Aisle's dashboard. Brij sends the verified purchase server-side to Meta, Google, and TikTok through each platform's Conversions API, so the purchase trains your ad account instead of sitting in a vendor dashboard.
Doesn't Aisle send data to Meta too?
A pixel and a Conversions API event are not the same thing. A pixel fires client-side when the shopper submits the form, and the event it reports is a lead. Brij's event fires server-side after the receipt is verified, and the event it reports is a purchase, with hashed identifiers Meta scores for match quality. Brij's offline EMQ is 9.87 out of 10.
How do payouts compare between Brij and Aisle?
Aisle pays through Venmo or PayPal, typically within 24 to 48 hours. Brij lets the shopper choose between virtual Visa, PayPal, Venmo, gift cards, bank transfer, and charitable donation. This flexibility is significant, as shoppers who aren't comfortable with Venmo or Paypal won't engage in rebates that are limited to those payout platforms.
How does Brij prevent rebate fraud?
AI receipt verification plus human oversight confirms the product, retailer, and purchase before any payout. Eligible retailers, valid date ranges, and claim limits are configurable per campaign, which protects budget from duplicate and fraudulent claims. Brij has a highly secure system that flags fraud concerns to our team for review as well.
Do I have to run a rebate to identify a buyer?
No, and this is a big difference between Brij and AIsle. Aisle is a rebate-only platform, so every identified shopper costs a payout. Brij also captures verified buyers through warranty registration, product serialization, sweepstakes, reviews, on-pack QR, and product education, where the value exchange is not cash off your margin.
What about Amazon and marketplace purchases?
Brij works with Amazon and marketplace purchases, too. We even offer a discount code solution for Amazon that generates unique discount codes for each buyer, so you can reward shoppers with a discount on their next purchase without risking a massive coupon code leak issue.
Can I run both?
In theory, yes. Brands that run both Aisle and Brij are typically drawing from different budgets: Aisle as a trade or shopper campaign solution, and Brij as always-on infrastructure across paid media and CRM. If you are consolidating, the question is whether you want a rebate campaign or a rebate that also compounds.
Is my customer data secure?
Absolutely. Brij is SOC 2 Type I compliant, GDPR/CCPA compliant, and encrypts data with SHA-256. All data collected is owned by your brand, not Brij.