FOR PERFORMANCE MARKETERS
Drive more sales from every ad dollar.
Send Meta, Google, and TikTok verified purchase data from retail and Amazon buyers.
Then, unlock campaign-level attribution and delivery optimization towards more of the people who actually buy.
See Brij in Action
Analytics›Signal
7d30d90d
Meta
Connected
Synced Sep 11, 2026 12:41 AM
Total conversion uplift
+40.2%
2,793 → 3,917
Total ROAS lift
+25.3%
2.51x → 3.15x
Total CPA reduction
28.7%
$63.45 → $45.24
Incremental attributed revenue
$112,516
$444,990 → $557,507
13 campaigns in this period
Campaign
Spend
Conv. uplift
ROAS lift
ACQ - Marketing Moments
Sales · optimising for ROAS
$1,128
+66.7%
+31.8%
ACQ - Retargeting - DPA
Sales · optimising for ROAS
$13,402
+63.5%
+42.6%
ACQ - Incremental Reach
Sales · optimising for ROAS
$3,463
+53.5%
+36.3%
Offline conversion → Meta CAPI
Purchase · Target #1142 · $47.20
+28%
Avg. Meta ROAS lift
+30%
Avg. uplift in Google-attributed conversions
+40%
Avg. uplift in TikTok-attributed conversions
9.87/10
Avg. Event Match Quality (EMQ)
Trusted by category-leading brands
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THE IMPACT OF SIGNAL
Signal helps you lower CAC
and lift ROAS.
The more ad platforms know about your buyers, the better they are at targeting and spending efficiently.
IMPROVE TARGETINGSharpen lookalike targeting and give ad platforms a better idea of who is actually buying.Ad platforms target based on the data they have. If they only have DTC data, that's an unrepresentative sample. More purchase events give bidding and targeting more to learn from, improving spend efficiency over time.
SUPPRESS & RETARGET OFFLINE BUYERSSuppress for efficiency, retarget for revenue growth. Lower acquisition costs by suppressing retail and marketplace buyers from acquisiion campaigns. Or, retarget them with dedicated campaigns for replenishment and cross-sell to drive revenue.
GET CREDIT FOR OFFLINE SALESLearn how campaigns impact retail and marketplace sales, not just DTC ones.Unlock campaign-level attribution for previously invisible retail and Amazon sales. Now, you can see the true impact of your digital campaigns on omnichannel sales.
Case Studies
Turtlebox sees 64% conversion uplift with Signal.
64%
reported conversion uplift on Meta
45%
reported conversion uplift on TikTok
12%
reported conversion uplift on Google
“Brij Signal is going to be especially helpful for us heading into the holidays. We’ll be able to better understand how our advertising is impacting retail sales so we can forecast more accurately and allocate budget more confidently for the following year.”
Jenna CalhounMarketing Director
BRIJ SIGNAL EVENTS
Purchase events the platforms can match and learn from.
Brij Signal events come from verified buyer registrations, with the details that matter for matching, bidding, and reporting.
Verified buyer identity
Hashed contact details Meta, Google, and TikTok use to match the purchase to a user.
Purchase value
The real order total, so value-based bidding optimizes toward revenue rather than event counts.
Retailer and SKU
Where they bought and what they bought, for product and retailer reporting.
Purchase date
When the sale happened, so it's credited within the platform's attribution window.
HOW IT WORKS
From shelf to signal in three steps.
Turn retail and marketplace purchase data into conversion events and audiences for your growth marketing stack.
01 · CAPTURE & VERIFY
Identify buyers in fully branded digital experiences
Incentivize buyers with offers - discounts, rebates, product warranties - to capture purchase data after the sale. After they register, Brij verifies each purchase.
Verified Purchase
Bryce D.
VerifiedProductWaterproof Speaker, Mini
RetailerWalmart
LocationLos Angeles, CA
DateApril 17, 2026
Order total$39.99
02 · SIGNAL
Brij cleans, structures, & sends data to ad platforms
Brij transforms raw purchase data captured into server-side conversion events, formatted and matched to each ad platform's unique requirements.
hashed email
hashed phone number
purchase value
product / SKU
purchase timestamp
03 · ACTIVATE
Unlock audiences, attribution, and new optimization capability
Better targeting, smarter bidding, cleaner suppression, and lookalikes seeded from proven buyers. CAC goes down and attributed purchases go up.
Meta AdsLive
Incremental revenue
$81,052
14.9%Conversion uplift
+41%
2.5%Matched conversions
648
13.3%ROAS lift
+25%
Stable23.3%DATA CAPTURE EXPERIENCES
Not capturing buyer data yet? Brij does that, too.
Build mobile-first experiences that give shoppers a reason to identify themselves, with a drag-and-drop builder any team member can use. Brij syncs with your storefront for SKU and asset alignment, so every experience is on-brand from the first scan.
Drag-and-drop page builder
Go live in minutes; easy for anyone on your team to build
Storefront sync
SKUs, images, and copy pulled straight from your catalog
Rebates, registrations, sweepstakes, and more
Every format shoppers already say yes to
Mobile-first, on-brand always
Fonts, colors, and assets match your site from a quick scan
For brandS THAT SELL EVERYWHERE
Signal is purpose-built for
omnichannel brands.
Big-Box Retail
Your ads send people to Walmart and Target, and the platforms never find out. Brij sends those purchases back as conversions.
Amazon & Marketplaces
Amazon keeps the customer relationship. Brij identifies marketplace buyers so their purchases can inform your Meta, Google, and TikTok campaigns.
Club Stores
Costco and Sam's Club move serious volume with almost no buyer data attached. Rebates and registrations turn those trips into signal.
Grocery & Convenience
Replenishment campaigns depend on knowing who bought and when. Brij gives you that for purchases made at the shelf.
Speciality Retail
Considered purchases often start with an ad and end in a store weeks later. Registration data ties the sale back to a real buyer.
TikTok Shop
TikTok shop is incredible for discovery. Measure halo effect impact, and see how other platforms motivate TikTok Shop sales, too.
