Reclaim your customer data
Fetch and Ibotta turn purchases into rewards inside their app. Brij turns them into deterministic signal inside your own ad accounts and CRM. The relationship lives with you, not inside a walled garden.
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Brands using Brij have seen:
Brij vs. Fetch and Ibotta
Fetch and Ibotta are receipt panels.
A shopper scans a receipt, earns a reward, and that purchase becomes part of a panel Fetch and Ibotta use to sell aggregated shopper insights back to brands and retailers. The data lives inside their app, anonymized, pooled with millions of other shoppers, and never handed back to you.
Brij is the signal layer.
When a shopper buys you at retail or on a marketplace and completes a Brij experience (a rebate, a warranty registration, a sweepstakes entry, a receipt upload), that purchase becomes a verified, deterministic event sent directly into your ad accounts, CRM, & email/SMS platforms.
Because you own it, you can do more with it
Brij's signal is deterministic at your customer level and brand-owned rather than licensed from a panel, meaning one verified purchase does three jobs a receipt panel never can.
Receipt Insights — own the data a receipt panel never shows you
Receipt panels hand you an anonymized, aggregated estimate, weeks or months after the sale. Customer data is based on their users, not your buyers. Brij verifies receipts in real-time, then tells you exactly who bought, what else was in the basket, where, when, and at what price. Every verified receipt enriches a buyer profile in your own accounts.
Brij Signal — turn retail purchases into ad platform performance
Brij turns that purchase data into actionable audiences and pushes them straight into your most powerful revenue-driving tools. Brij sends this data as an offline conversion event to Meta, Google, and TikTok via each platform's Conversions API, so Advantage+, Performance Max, and Andromeda optimize against your real buyer base, not just the DTC fraction.
LTV Engine — turn retail buyers into CRM growth and LTV
Create and activate segments from receipt-verified purchase behavior. Every purchase enriches a unified profile in Klaviyo, Attentive, or Postscript, with the retailer, SKU, and receipt-level context needed to trigger reorder, cross-sell, and subscription flows for buyers your CRM never saw before.
What brands say about Brij
Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Google, TikTok and Meta, and building a more complete view of our consumer. Those insights are now shaping everything from CRM strategy to future product development.
Brij has become an important part of our retail growth strategy. Beyond the rebate itself, we've gained valuable insights into shopper behavior and retailer performance, helping us make smarter decisions across sales and marketing.
Brij data is your customer, your signal, your CAPI.
Frequently asked questions
What brands ask when comparing Brij with Fetch and Ibotta.
