Brij for Retention & CRM Marketers

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Power Retention With Personalized
Post-Purchase Journeys

Brij helps retention marketers capture first-party data, trigger automated journeys, and increase LTV across retail, DTC, and marketplace channels.

30%

Avg. Scan to Data Capture Rate

20%

Avg. LTV Lift in Brij-Identified Buyers

$150

Avg. Incremental Revenue Per Profile

GROW YOUR CRM

Make Retail Buyers Visible and Marketable

For brands that sell through retail or marketplaces, Brij is often the largest source of new buyer contacts. Use digital experiences to capture buyer data, build new customer profiles, and enrich those of repeat buyers.

Identify Retail Buyers

SEGMENT & PERSONALIZE

Automated, Channel-Aware Segmentation

Every customer record now carries retailer of purchase, SKU, basket composition, and survey-driven intent. Swap the generic, mass-send email series with deeply personalized flows that drive purchase behavior in your exact sales channel of choice.

Fuel Customer Loyalty

Real Brands, Real Retention Wins

Increase LTV

Brij enabled Canopy to seamlessly connect retail and digital experiences through QR-powered product registration and subscriptions—boosting registration rates, driving filter subscription adoption, and generating monthly revenue.

60%

Email Registration Rate

90%

Filter Subscription Adoption

$18K+

Monthly Revenue Lift

Time Offers Right

Brij helped Momofuku transform retail and marketplace interactions into engaging digital experiences—driving engagements while turning Amazon and Costco buyers into loyal, data-driven community members.

150K+

Engagements

$140K+

Identified Visitor Revenue

20%

Scan to Registration Rate

Predict Repurchase Rates

Brij enabled Quip to launch a seamless serialized warranty registration and upsell system, driving revenue through personalized, QR-powered post-purchase experiences.

45K+

Customer Profiles Created

65%

Registration Rate

$300K+

in Attributed Revenue

From Shelf to LTV Lift in Three Steps

Brij turns retail and marketplace transactions into enriched customer profiles your email and SMS platforms can actually segment, trigger, and personalize against.

CAPTURE

Capture marketing consent for email/SMS, receipt-level purchase data, and survey-based data (like purchase motivation).

ENRICH

Every Brij interaction syncs real-time into your CRM, building unified customer profiles across sales channels.

ACTIVATE

Automatically segment and launch cohort-based campaigns including reorders, education flows, and loyalty offers to lift LTV.

UNLOCK CUSTOMER INSIGHTS

Understand Your Retail Buyers

Understand how customers discover your brand, where they drop off, and which touchpoints turn anonymous shoppers into high-value profiles.

Smart Segmentation

RETENTION PERFORMANCE ANALYTICS

Prove What Drives Repeat Purchases

Measure the true business value of owning your customer relationships. Evaluate incremental ecommerce revenue, revenue per profile, and projected annual run rate, and more.

Quantify Impact

Brij Drives Loyalty, Retention,
and Repurchase

How Homedics surpassed 12 months of previous registration performance in just 6 weeks using Brij’s platform.

How Caraway drives incremental revenue by upselling through post-purchase engagement flows.

How Quip drove $15K+ in one week by converting QR scans into emails and post-registration upsells using Brij.

COMMON QUESTIONS

Questions retention teams ask first.

What CRM and lifecycle marketers want to know before adding retail buyers to their flows.

How does Brij help retention and CRM marketers?

Brij makes offline buyers visible and sends them to your CRM as known, opted-in contacts, so you can run post-purchase and loyalty flows for customers you couldn't reach before. It turns one-time retail purchases into repeat revenue.

How does Brij drive repeat purchases?

By capturing purchase data at retail and triggering timely reorder, replenishment, and cross-sell journeys in Klaviyo or Attentive. Brands see around a 20% LTV lift and $85+ in incremental revenue per captured profile.

Can I personalize flows with retail purchase data?

Yes. Brij passes product, retailer, and preference data into your ESP, so flows can reflect what and where someone actually bought. That enables personalization omnichannel brands usually cannot achieve.

Does Brij work with my existing email and SMS platform?

Yes. Brij syncs profiles and events into Klaviyo, Attentive, Postscript, and others, so you keep your current tools and simply add the retail customers you were missing.

Grow Your CRM &
Drive Retail Buyer LTV

Trusted By:

Power Retention With Personalized
Post-Purchase Journeys

30%

20%