Consumer Insights

Know your retail buyer, not just how much you sold.

Brij turns anonymous retail buyers into rich, real customer profiles. Learn who your buyers are, where they shop, what’s in their basket, and more.

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Analytics Audiences
24h7d30d1yAll
Total Profiles
24,800▲ 4.1%
New in Period
2,976▲ 6.1%
Email Consent
72.2%▲ 0.2%
Profile Growth
JEJordan EllisAustin, TX
ChannelIn-Store Purchase
Bought atTarget
Verified purchases3
Most recent SKUSPF Lip Balm
Email opted-inSMS opted-in
Buyers by Region
TX28%
CA23%
FL17%
NY12%
3M+
consumers identified
+20%
avg LTV lift per profile
$150+
incremental revenue per customer profile
28%
avg scan to identity capture rate
Trusted by the world’s best consumer brands
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
Real-time buyer data

See who’s buying, the moment they engage.

Every registration and receipt upload becomes a rich customer profile in seconds. Watch your CRM grow day over day, and uncover insights about your buyers that retail data brokers could never tell you.

Brand & InsightsWho are my actual buyers, and how many do I own?
See your total owned customers and how many you can reach today. Review buyer profile data, purchase behavior, path to purchase insights, and more.
Growth & CRMHow fast is my known-customer base growing?
Watch new profiles land day over day, with cumulative growth and period-over-period deltas you can take straight to the board.
Lifecycle & ConsentHow many buyers have opted in to email and SMS?
Track email and SMS consent rates across your whole base, so you know exactly who you can market to, and what those buyers’ interests are.
Sales & OperationsWhat are our consumers’ retail buying behaviors?
Learn how your buyers behave in retail, including what’s in their basket and which products they like to purchase from each retailer.
Analytics Audiences
24h7d30d1yAll
Total Profiles
24,800
▲ +4.1%
New in Period
2,976
▲ +6.1%
Email Conv. Rate
18.3%
▲ +3.8%
SMS Conv. Rate
8.2%
▲ +2.8%
Email Consent
72.2%
▲ +0.2%
SMS Consent
38.1%
▲ +1.3%
Profile Growth
300022501500750
New profilesCumulative
Buyer demographics

Go beyond sell-through to the person behind the purchase.

Break your buyers down by how they discovered you, which retailers they prefer, where they live, and more. Leverage data pulled from receipt scans or implement custom survey questions for detailed insights.

Buyers by discovery channelUpdating in real time
34%
In-Store/Retail
In-store/Retail34%
Instagram23%
TikTok16%
Google Search13%
Email8%
Influencer6%
💡
Insights
Most of your in-store buyers are discovering you for the first time in retail. Consider sending offline purchase data to your ad platforms for enhanced targeting. Learn more about Signal →
Buyers by region & stateUpdating in real time
TX28%
CA23%
FL17%
AZ11%
NY9%
PA7%
💡
Insights
Your campaigns are really performing in TX! The majority of your identified profiles have come from purchases made in Texas.
Buyers by preferred retailerUpdating in real time
1Amazon41%
2Target22%
3Ulta Beauty15%
4Sephora11%
5Walmart7%
6CVS Pharmacy4%
💡
Insights
41% of your buyers have indicated that they prefer to purchase your products from Amazon. Consider leveraging Brij’s single-use Amazon discount codes to further drive CLTV. Learn More →
Buyers by countryUpdating in real time
US 78%Canada 11%UK 5%Australia 3%Mexico 2%Germany 1%
💡
Insights
A significant majority of your identified buyers have purchased your products in the US. Consider launching incentive-driven campaigns in Canada and the UK next in order to grow your global CRMs.
Basket-level insights

Learn what’s inside your buyers’ baskets.

Brij scans receipt data, so you can understand buyers’ average spend, items per trip, purchase frequency, discount sensitivity, and more. View trends over time, results by campaign, or results by retailer & location.

Basket & spend
Average basket, items per receipt, and total spend across every channel, updated as receipts come in.
Purchase frequency & repeat rate
See who buys once vs. who comes back, how often they buy, and which channels they’re buying from.
Promo & price sensitivity
See discount usage and average discount to reveal which buyers do and don’t need an offer to convert.
ReceiptsUpdating live
Total Receipts
18,442
Total Spend
$724k
Avg Basket
$39.28
Avg Items / Receipt
2.7
Unique Customers
11,905
Repeat Rate
34%
Basket Size Distribution
$0–20$20–40$40–60$60–80$80–100$100+
Average Basket Value Over Time
$50$40$30$20JanFebMarAprMayJunJulAugSepOctNovDec
For every team that touches the buyer

One buyer profile. Actionable insights for every team.

01 | Brand & Research
Brand, Insights & Research
See who your customer really is across every channel: demographics, geography, discovery, and preference. Replace anonymized panels and modeled data with real-time, first-party buyer data.
02 | Shopper & Retail
Shopper & Retail Marketing
Know which retailers your buyers prefer and where demand concentrates, so assortment, retail media, and trade spend decisions are informed by real customer behavior.
03 | Marketing & Exec
Marketing & Executive Leaders
Track the size and growth of the customer base you actually own, market by market, and turn invisible retail demand into a compounding first-party asset.
Case study

Black Diamond transformed anonymous retail buyers into known customers.

Black Diamond Equipment retail experience powered by Brij
28K+
retail customers identified
90%
initiation to submission conversion rate
385+
retail customer engagements

“Whether it’s in-store or online, there’s a wealth of customer data we’re not tapping into. Integrating with Brij provides valuable insights, allowing us to better connect and engage with our customers.”

Natalie FlowersNatalie FlowersDirector of Digital Marketing
Black Diamond Equipment
Brij AI Analytics Agent

Have a question about your buyers? Ask Brij.

No exports, no SQL, no waiting on reports. Ask in plain language and learn who your buyers are, where they shop, what they buy, and who’s most likely to buy again.

Brij AI Analytics AgentOnline
How many of this month’s buyers discovered us in store vs. on social?
This month, 58% of your new buyers discovered you in store, vs. 31% on social and 11% from other channels.
In-store
Social
Other
Recommendation: send offline purchase data to Meta & Google with Signal to reach more in-store discoverers.
Where do my highest-spending buyers live — and how did they find us?
Your top-spending buyers concentrate in Texas, California & Florida, and 62% first discovered you in-store.
On-pack QR
Social
Other
Recommendation: retarget TX/CA/FL buyers with a replenishment offer to shop again in-store.
Which retailers are my repeat buyers shopping in the most?
Amazon leads with 44% of repeat-buyer purchases, ahead of Target (27%) and Ulta Beauty (19%).
Amazon
Target
Ulta
Recommendation: consider Brij’s single-use Amazon discount codes to drive the next repeat purchase.
Ask about your buyer data…