Make registration a growth channel.
Brij builds an ownership experience around product registration, then sends the same verified purchase into your ad accounts and your CRM. Each registration identifies the owner, grows their LTV, and lowers CAC for future customer acquisition.
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Brands using Brij have seen:
Brij vs. Registria
Registria is an ownership experience platform.
Registria is built to make the years after the sale feel better. A shopper registers a product, lands in Concierge, and finds manuals, warranty coverage, claim forms, service plans, and accessory offers. It is a hub for durable goods brands with long ownership lifecycles, and the registration data flows into your CRM and support tools.
Brij captures registrations, then turns them into signal.
In addition to offering highly customizable registration experiences, Brij transforms each submission into deterministic signal that drives LTV and lowers CAC. Verified purchases are sent to Meta, Google, and TikTok for ad platform optimization, along with into email and SMS platforms like Klaviyo and Attentive to trigger personalized marketing flows.
Brij doesn't just deliver seamless product registration; it drives growth.
Registration data that only lives in a support hub does one job. Because Brij treats every completed experience as a deterministic purchase event you own, the same record pays off in three places at once.
Fully customizable registration experiences with receipt-level buyer intelligence.
Brij offers one-tap registration from a QR code, serial capture, warranty coverage and claims, manuals and how-to content, review capture with syndication, surveys, and upsells such as service plan offers timed to the ownership moment.
And because Brij verifies the receipt, you get the retailer, the SKU, the price, and the rest of the basket, too.
LTV Engine — turn retail buyers into CRM growth and LTV
In addition to syncing buyer data into your CRM, Brij delivers enriched profiles into email and SMS platforms like Klaviyo, Attentive, and Postscript carrying the retailer, the SKU, the purchase date, and the basket. This allows for the automation of geo-, retailer-, and product-specific targeted flows.
For most retail-first brands, Brij becomes the single largest source of net-new identified contacts.
Growth
Acceleration
Brij Signal — turn retail purchases into ad platform performance
Brij transforms each registration into deterministic signal, then passes that data on to Meta, Google, and TikTok. Immediately, reported ROAS rises, and over time, platform algorithms learn to optimize against your complete (offline and online) buyer base.
With Brij, you can retarget, seed lookalikes off, and suppress retail and Amazon buyers so your prospecting budget is spent efficiently.
What brands say about Brij
Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Google, TikTok and Meta, and building a more complete view of our consumer. Those insights are now shaping everything from CRM strategy to future product development.
Maximize the value of each
customer registration.
Frequently asked questions
What brands ask when comparing Brij with Registria.
