Brij Reports

We surveyed 100 consumer brand leaders what’s driving their AI strategies and what’s standing in the way. Their answers unveil the critical disconnects between offline and online engagement, the true cost of inaction, and the opportunities for brands ready to close the gap.

We analyzed data across active Brij brands in 2025 to uncover what separates top performers, revealing how leading brands turn anonymous retail shoppers into identifiable, high-value customers. With top brands achieving 40–70% registration rates while others lag below 10–15%, this report shows exactly what drives conversion, engagement, and revenue -- and how your brand can replicate it.

Omnichannel is the baseline for modern retail. This report breaks down the three trends defining 2026 and reveals how leading brands are connecting every touchpoint into seamless, revenue-driving customer experiences. From physical stores to social commerce to AI-powered personalization, see how brands are turning fragmented journeys into unified systems that drive growth.