BRIJ VS. SCANOVA, UNIQODE, BITLY, & FLOWCODE

Get more from every QR scan

Scanova, Uniqode, Bitly, and Flowcode help you generate a code and count a scan. Brij is what happens after the scan, turning that moment into verified, deterministic customer signal sent straight to Meta, Google, TikTok, your CRM, and your email/SMS stack.

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QR scanOn-pack or in-box

Receipt uploadProof of purchase

Warranty & rebateProduct registration

BRIJ

Trusted by leading omnichannel brands

Brands using Brij have seen:

$208K+

incremental revenue from identified retail & Amazon buyers

35%

email capture rate, with full receipt-level purchase data

+30–50%

lift in ad conversions

+28%

lift in ROAS

+20%

lift in LTV among Brij-identified customers

$150+

incremental revenue per profile captured

The difference

QR generators stop at the scan. That’s the problem.

How data capture tools work

QR code → scan count → dead end

How Brij works

QR scan → verified purchase data → signal that fuels your tech stack

01Acquire

Turn anonymous buyers into known customers

A shopper buys your product at retail, then scans a Brij QR code to register a warranty, enter a rebate, or upload a receipt. Brij turns that anonymous buyer into a known customer profile with emails, phone numbers, purchase data, and preferences.

02Analyze

Unlock retailer and consumer behavior intelligence

Brij processes every scan, registration, and receipt to verify the purchase and build rich customer profiles with basket composition, retailer behavior, purchase frequency, and cohort trends. See exactly who your buyers are and what they do next.

03Activate

Drive LTV and lower CAC with smarter marketing

The verified customer signal syncs automatically to Meta, Google, TikTok, Klaviyo, Attentive, and your full marketing stack. Trigger personalized cross-sell emails, improve ad targeting with offline buyer data, build retargeting audiences, and close the data gap.

Brij vs. data capture tools

Everyone in this table can make a QR code. Only one of them can tell you a purchase happened.

Capability	BrijPost-scan signal platform	ScanovaQR generator	Uniqodeprev. Beaconstac	BitlyLinks & QR	FlowcodeQR & Flowpage
Generates dynamic, custom-branded QR codes	✓	Yes	Yes	Yes	Yes
Bulk code generation	✓	Yes	Yes	Limited (paid tiers)	Yes
Basic scan analytics (scans, location, device)	✓	Yes	Yes	Yes	Yes
Branded post-scan experience (rebate, warranty, sweepstakes, survey)	✓	Landing pages only	Landing pages & lead forms	Pages (basic)	Flowpage (basic)
Verifies an actual purchase (receipt / retailer data / warranty)	✓	✕	✕	✕	✕
Deterministic identity tied to a real, confirmed sale	✓	✕	✕	✕	✕
Sends verified, purchase-level identity into your CRM and ad accounts	✓	✕	✕	✕	✕

Why it matters

Brij is what the QR code unlocks

A QR code is just the entry point. What matters is the customer record behind it, the purchase you can prove, and the signal that reaches the platforms you actually spend money on.

Deterministic data, not another probabilistic guess

A scan count is not proof of a sale. Scanova, Uniqode, Bitly, and Flowcode can tell you a code was scanned or a lead form was filled out. That’s engagement data, and it’s probabilistic at best.

Brij verifies the purchase itself: receipt matching, retailer transaction data, or warranty registration, tied deterministically to a real, confirmed sale, and sends that event straight into your ad platforms and CRM.

Brij verifying a retail purchase from an uploaded receipt

Deterministic

Verified purchases tied to a real buyer, not a modeled path.

Receipt-level

SKU, retailer, price, and the full basket are all passed through.

Real-time

The event fires when the purchase is verified, not weeks later.

Offline and online

Retail, marketplace, and DTC purchase data in one view.

Feed Meta, Google, and TikTok the sales they can’t see

Brij Signal sends verified offline and marketplace purchases into Meta, Google, and TikTok Ads through each platform’s Conversions API, so the algorithm is optimizing against your total sales, not just the 20% slice that happens on your DTC site.

The impact shows up two ways: immediately, more of your real conversions get attributed, so reported ROAS rises; and over time, more verified signal means better-trained algorithms, and better-trained algorithms mean sharper targeting and optimization.

Brij Signal forwarding a verified purchase to Meta, Google and TikTok

Immediate

More of your real conversions get attributed, so reported ROAS rises.

Over time

More verified signal trains the algorithm, so targeting and optimization sharpen.

Every channel

Retail, marketplace, and DTC purchases land in the same conversion feed.

Give your CRM the 80% of customers it’s never seen

Verified, enriched buyer records — identity plus purchase context — flow directly into the CRM and lifecycle tools you already run, like Klaviyo or HubSpot.

That means your retention program can finally target retail and marketplace buyers, not just the customers who bought on your DTC site.

Sharper segmentation

Flows personalized by retailer, SKU, and basket, not a generic welcome series.

Higher LTV

Reorder, cross-sell, and subscription flows triggered off real purchase behavior.

Brand-owned

The records live in your CRM and your ad accounts, not a third-party panel.

Customer proof

Brands already turning scans into signal

+32%attributed-conversion uplift on Meta

+50%more conversions tracked on Google

+40%more conversions tracked on TikTok

EMQ 9.87 / 10 on offline events

By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we’re improving our paid media efficiency across Google, TikTok and Meta, and building a more complete view of our consumer. Those insights are now shaping everything from CRM strategy to future product development.

Evin Catlett

Global VP, Ecommerce & Growth Marketing, Skullcandy

50%of Quip’s 2025 new subscribers came from Brij

6.4×the Klaviyo average conversion rate on Brij-sourced flows

By seamlessly capturing first-party data through product registration, Brij has become a primary driver of Quip’s email marketing success. Brij accounted for 50% of total new subscribers in 2025, with the follow-up flow being Quip’s 7th highest performing Klaviyo flow.

Read the full Quip case study →

28Kretail customers identified

90%conversion rate

385+retail engagements

Whether it’s in-store or online, there’s a wealth of customer data we’re not tapping into. Integrating with Brij provides valuable insights, allowing us to better connect and engage with our customers.

Natalie Flowers

Director of Digital Marketing, Black Diamond

Read the full Black Diamond case study →

Book a demo

Your QR code already gets the scan. Let’s make it count for something.

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FAQ

Frequently asked questions

What brands ask when they’re weighing Brij against a QR generator or data capture tool.

Doesn’t Bitly or Flowcode already send data to my ad platforms?

Some QR tools support a client-side pixel or a basic CRM/CDP push — that’s engagement data (a scan, a lead, a page view). Brij sends deterministic, purchase-verified events through each platform’s server-side Conversions API, tied to a real, confirmed sale.

Do I have to rip out my current QR tool?

Brij includes its own QR and link generation as part of every branded experience, so most brands replace their standalone generator entirely. But if you’re mid-contract elsewhere, Brij can run alongside your existing tool while you migrate.

What counts as a “verified” purchase?

A receipt upload, matched retailer transaction data, or a warranty or product registration.

Each one is matched deterministically to a real identity, not inferred or modeled.

Is my customer data still mine?

Yes. Brij is brand-owned, not a walled garden.

Verified signal flows into your own ad accounts and your own CRM, not a third-party panel.

Get more from every QR scan

Brands using Brij have seen:

QR generators stop at the scan. That’s the problem.

How data capture tools work

How Brij works

Turn anonymous buyers into known customers

Unlock retailer and consumer behavior intelligence

Drive LTV and lower CAC with smarter marketing

Brij vs. data capture tools

Brij is what the QR code unlocks

Deterministic data, not another probabilistic guess

Feed Meta, Google, and TikTok the sales they can’t see

Give your CRM the 80% of customers it’s never seen

Brands already turning scans into signal

Your QR code already gets the scan. Let’s make it count for something.

Frequently asked questions

Results So Impressive You’ll Deserve a Promotion

From shelf to signal, in 15 minutes.

1M+ Consumers Experience Brij Every Month

From shelf to signal, in 15 minutes.

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