FOR ECOMMERCE LEADERS

Grow DTC revenue using purchase data from retail and Amazon.

Brij helps you identify retail and marketplace buyers, market to them directly, and give your acquisition channels more purchase data to find high-intent, high-AOV DTC customers.

See How Brij Works
image shows Quip's post-purchase experience, built using Brij, along with a dashboard that shows total retail buyer profiles captured and total attributable DTC revenue.
$150+
Incremental revenue per non-DTC profile captured
30%
Avg. lift in ad-attributed conversions with Brij Signal
+28%
Avg. Meta ROAS lift with Brij Signal
Trusted by category-leading brands
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
HOW BRIJ GROWS ECOMMERCE REVENUE 

Improve acquisition efficiency and unlock new audiences.

Your ad platforms and CRM can only see DTC buyer data.
Brij sends retail and Amazon buyer data to your tech stack, so your paid campaigns and lifecycle programs work from a far more complete picture of who's actually buying.

SMARTER ACQUISITIONGive Meta, Google, and TikTok more purchase data to learn from. Signal sends verified non-DTC purchase data to each ad platform, so bidding and lookalike modeling can learn from a much larger, more representative set of your brand's real buyers.

You still have the control on conversion optimization. Choose between optimizing for retail, DTC, or omnichannel purchase events.
RETAIL-TO-DTC CONVERSIONTurn retail buyers into DTC customers or loyal subscribers. Brij captures first-party data from retail and marketplace buyers, then sends them to your CRM, ESP, and SMS platforms with product and retailer information attached.

With this data, you can send personalized replenishment, cross-sell, and subscription flows to previously invisible buyers.
RETARGET AND SUPPRESSStop paying a premium to acquire customers who already bought elsewhere. Retail and marketplace buyers become audiences you can use right away. Suppress them from prospecting so spend goes toward net-new DTC customers, and retarget them on paid to bring their next orders through your website.
Depicts Meta Ads dashboard with BrijPurchase events, audience growth from Brij, and conversion uplift, ROAS lift, CPA reduction, and incremental attributed revenue on TikTok from Brij Signal.
Case StudIES

Closing the offline-to-online data gap delivers massive revenue impact.

$340K+
in incremental DTC revenue

Quip's Brij-powered toothbrush registration flow drove $340,000 in revenue within one week. Emails collected via Brij accounted for 50% of Quip's CRM contacts in 2025, and their Klaviyo post-purchase flow boasts a 2.8% conversion rate.  

Read the Case Study →
$208K+
in incremental DTC revenue

Momofuku's recipe book experiences have identified over 260,000 retail buyers, with an impressive 20% scan-to-profile capture rate. These experiences have driven $208,000 in incremental revenue from retail buyers.

Read the Case Study →
$40K+
in incremental DTC revenue

Turtlebox's Brij-powered product warranty registration experiences include cross-sells and surface complementary product recommendations, driving over $40,000 in DTC revenue for the brand.

Read the Case Study →
PAID OPTIMIZATION WITH DTC AS THE GOAL

Brij won't send your DTC budget chasing retail shoppers.

Sending offline purchase events to an ad platform does not force your DTC campaigns into optimizing toward retail sales; it actually makes them more efficient at driving sales for whichever conversion event you choose.

Offline purchases are their own conversion event
Meta, Google, and TikTok Ads receive them as a distinct event type, so they never blend into your website purchase events.
DTC campaigns keep optimizing for DTC
A campaign set to optimize for website purchases keeps doing exactly that. It simply has a clearer idea of what your buyers look like while it spends.
Omnichannel optimization is your call
When you want paid media to drive total sales, campaigns can optimize for offline purchases or for online and offline together.
Lower CAC regardless of the optimization event
We're seeing lower CAC than business-as-usual campaigns when they layer in Signal data, whether they target DTC purchases, retail purchases, or both.
depicts what's included in a Brij purchase event: buyer identity, purchase value, retailer and sku, and purchase date.
HOW IT WORKS

Here's how retail purchases help drive DTC revenue.

Data starts reaching your ad platforms and CRM as soon as buyers engage, with no changes to your existing campaign structure.

01 · CAPTURE & VERIFY
Identify retail and marketplace buyers
Shoppers share their information in exchange for an incentive, like a  rebate, product warranty, or sweepstakes entry. Brij verifies the purchase and records the retailer, SKU, order value, and date.
Verified Purchase
Bryce D.
Verified
ProductWaterproof Speaker, Mini
RetailerWalmart
LocationLos Angeles, CA
DateApril 17, 2026
Order total$39.99
02 · SIGNAL
Send non-DTC purchase data to your tech stack
Brij structures and sends buyer data as offline purchase events to Meta, Google, and TikTok Ads. Brij also cleans and formats data to sync up buyer profiles in your CRM, ESP, and SMS tools.
hashed email
hashed phone number
purchase value
product / SKU
purchase timestamp
03 · ACTIVATE
Put the audience to work
Improve efficiency with real-time suppression and retargeting lists, audience expansion, and purchase optimization towards a dataset that's far more representative of your brand's actual buyers.
Meta AdsLive
Incremental revenue
$81,052
14.9%
Conversion uplift
+41%
2.5%
Matched conversions
648
13.3%
ROAS lift
+25%
Stable23.3%
DATA CAPTURE EXPERIENCES

Not capturing retail buyer data yet? Brij does that, too.

Build mobile-first experiences that give shoppers a reason to identify themselves, with a drag-and-drop builder any team member can use. Brij syncs with your storefront for SKU and asset alignment, so every experience is on-brand from the first scan.

Drag-and-drop page builder
Go live in minutes; easy for anyone on your team to build
Storefront sync
SKUs, images, and copy pulled straight from your catalog
Rebates, registrations, sweepstakes, and more
Every format shoppers already say yes to
Mobile-first, on-brand always
Fonts, colors, and assets match your site from a quick scan
depicts Brij experience builder with drag-and-drop modules
fOR OMNICHANNEL BRANDS

Wherever your customers buy, your
DTC team can reach them.

Big-Box Retail
Target and Walmart shoppers are often your largest group of customers and the one you know least about. Brij identifies them so you can bring them into your own channels.
Amazon & Marketplaces
Amazon keeps the customer relationship. Post-purchase registration and receipt uploads give you the buyer, plus a purchase event your ad platforms can learn from.
Club Stores
Costco and Sam's Club move serious volume with almost no buyer data attached. Rebates and registration turn those purchases into a DTC audience.
Grocery & Convenience
For replenishable products, knowing who bought and when is what makes a subscription offer possible. Brij gives you both.
Speciality Retail
Sephora, Ulta, and REI shoppers are already committed to the category. A direct line to them makes cross-sell far easier.
TikTok Shop
TikTok Shop sales are easy to drive and hard to follow up on. Capture the buyer and give them a reason to place the next order on your site.