Campaign Analytics

Real-time data capture with real-time insights.

Campaign Analytics surfaces live insights on the performance of your rebate, sweepstakes, product-warranty, and other data-capture campaigns, the very moment consumers start engaging.

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Analytics Acquire
24h7d30d1yAll
Page Views
2,188▲ 10.7%
Unique Users
4,441▲ 6.4%
Product Clicks
218▲ 17.8%
Retailer Clicks
193▲ 17.7%
Geographic Distribution
Metrics Over Time
LTV lift
+42%
vs. unidentified shoppers
brij.signal → sent
MetaGoogleTikTok
3M+
consumers identified
+20%
avg LTV lift per profile
$150+
incremental revenue per customer profile
28%
avg scan to identity capture rate
Trusted by category-leading brands
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
Real-time insights for every team

See the impact of your Brij campaigns the moment it happens.

Traditional retail insight tools both anonymize your data and deliver it months too late. Brij gives you live data, so your team can learn from and action on it faster than ever.

Growth & AcquisitionWhich experiences turn scans into registered, high-intent customers?
See scan-to-registration rate on every experience, ranked. Double down on the flows that convert browsers into opted-in, addressable customers.
Retention & CRMHow fast are my email and SMS lists growing? What persona opts in?
Track net-new opt-ins by channel in real time, with consent state attached. Sync clean, permissioned audiences straight to Klaviyo, Attentive, and your ESP.
Marketing & Growth LeadersWhat’s the real revenue, LTV, and ROAS lift from owning these customers?
Tie every identified customer to digital ad spend, downstream revenue, repeat purchase, and predicted LTV — so you can prove the P&L impact of your campaigns.
Sales & OperationsWhich retailers and regions are actually driving engagement and sales?
Get retailer-level analytics that turn retail from a black box into a channel you can optimize. Unlock insights that help build buyer relationships, down to the region and the shelf.
Scans by retailer
Target
Amazon
Walmart
DTC
Region conversion
West
South
NE
MW
Analytics Acquire
24h7d30d1yAll
Page Views by Region
CountryRegionViews
United StatesTX692
United StatesCA569
United StatesFL453
United StatesAZ226
United StatesNY223
User Session Journey
Unique sessions reaching each stage of the funnel
Page View
Product Click
Retailer Click
Rebate Page View
0550110016502200
Buyer journey insights

Break down the retail buyer journey, from discovery to repeat purchase.

Brij Campaign Analytics show the retail buyer journey at each step, and the topline lift to prove campaign value. See where identified buyers are coming from, how they engage by retailer or geolocation, and which offers perform by region.

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Refill Rebate — Journey Overview
Reach
46,844
Identify
8,542
Purchase
3,217
Retain
1,312
Revenue by cohort▲ 42% LTV
Wk 1Wk 4Wk 8Wk 12
Conversion funnel
Reach
46,844
campaign scans
Identify
18%
8,542
profiles captured
Complete
74%
6,345
completed journey
Purchase
51%
3,217
verified purchase
Retain
41%
1,312
repeat customers
Full-funnel visibility

Find funnel friction and fix it before the campaign ends.

Track campaigns by each stage of the funnel. When a step dips, experiment immediately with your offer, CTA, and creative to optimize outcomes.

Scans / Clicks
Is your distribution working?
Initiations
Is your offer and CTA compelling enough to start?
Submissions
Is your incentive strong enough to complete the flow?
Approvals
Are your eligibility rules clean, and are you getting quality submissions?
Live experience funnelUpdating in real time
Scans / Clicks12,480
Initiations7,240
Submissions3,900
▼ Sharp drop detected — investigate
Approvals3,540
For marketing, sales, ops, & more

Insights to support both sides of the growth team.

Whether you’re growing your brand’s audience or responsible for building new buyer relationships, Campaign Analytics deliver invaluable insights.

01 | RETENTION
Grow your CRM with retail buyer opt-ins
Every experience becomes a consented growth channel. Watch email & SMS lists grow in real time.
02 | LEADERSHIP
Attribute revenue, LTV & ROAS
Tie identified customers to downstream sales and prove the P&L impact of owning the relationship.
03 | GROWTH
Activate to Meta, Google & TikTok
Push verified, high-LTV audiences straight into ad platforms to improve paid media efficiency & attribution.
01 | SALES
See retailer-specific buyer behavior
Retailer- and region-level analytics turn wholesale from a black box into a channel you can steer.
02 | SHOPPER MARKETING
Catch shopper campaign issues ASAP
Live funnel tracking flags friction points and low-engagement campaigns, so you can optimize before it’s too late.
03 | OPS & PRODUCT
Unlock buyer receipt & basket analysis
Speed up product ideation and development cycles with live receipt & basket analysis insights from buyers.
Case studies

Closing the data gap delivers massive impact.

28%
lift in ROAS

“By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we’re improving our paid media efficiency across Google, TikTok and Meta, and building a more complete view of our consumer. Those insights are now shaping everything from CRM strategy to future product development.”

— Evin Catlett, Global VP, Digital Commerce & Growth
Skullcandy
34%
customer registration rate

“Brij has become an important part of our retail growth strategy. Beyond the rebate itself, we’ve gained valuable insights into shopper behavior and retailer performance, helping us make smarter decisions across sales and marketing.”

— Angus Rittenburg, CEO
90%
submission CVR

“Responding to Brij may have been the first time I responded to a cold email. We’re interested in connecting the omnichannel data gap, and Brij has the ability to onboard people to the brand, capture data and then give them some meaningful information in the process.”

— Bryson White, VP Marketing & DTC
Black Diamond
Brij AI Analytics Agent

Have a question about your buyers? Ask Brij.

No exports, no SQL, no waiting on reports. Brij’s Analytics Agent lives in your dashboard and in Slack, so your whole team can make smarter decisions where they already work.

Brij AI Analytics AgentOnline
Which experiences drive the highest registration conversion?
Your warranty registration experience converts best at 64%, ahead of gift with purchase (52%) and product education (38%).
Warranty
GWP
Education
Recommendation: lead with warranty registration on-pack — it converts 1.7× better than education-first flows.
What’s our average rebate submission rate — and where are people dropping off?
Across active rebates, your submission rate is 31%. The biggest drop is between initiation → receipt upload (−58%).
Initiated
Uploaded
Approved
Recommendation: consider experimenting with your incentive to drive more completions.
Which channels are driving the most in-store conversions?
On-pack QR leads, driving 46% of attributed in-store conversions — ahead of SMS flows (31%) and email (23%).
On-pack QR
SMS
Email
Recommendation: expand on-pack QR to your top retail SKUs and send store-specific offers to SMS opt-ins.
Ask about your campaign data…