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Product Serialization

STREAMLINED

Serialization

Customers

Give every product its own digital identity to stop gray market sales, prove authenticity, and unlock frictionless post-purchase experiences — all powered by Brij’s product serialization management.




Offer Frictionless, One-Scan Registration

Eliminate friction from product registration and warranty activation. Customers simply scan with no hunting for serial numbers or filling out long forms. The result is higher registration rates, better customer experiences, and richer first-party data captured at peak engagement.

Inspire, Educate, Convert

Stop Grey Market Sellers

Identify and shut down unauthorized resale with unit-level visibility. Brij links each serialized QR code to specific retailers or regions, instantly flagging scans from unauthorized channels. Protect pricing, retail relationships, and brand trust without manual investigations.

Mobile-First, Branded Experiences

Mobile-First, Branded Experiences

Create fully branded, mobile-first landing pages with Brij’s no-code platform. Attach step-by-step guides, video tutorials, and comparison content to help customers make informed decisions.

Mobile-First, Branded Experiences

Ensure Authenticity & Build Brand Trust

Authenticate every product at the unit level with secure, one-to-one validation. Serialized codes confirm legitimacy, prevent counterfeit warranty claims, and ensure only verified owners access offers, support, and loyalty perks. Trust is built into every scan.

Tailored Experiences for Every Product and Retailer
Tailored Experiences for Every Product and Retailer

Unlock Product-Level Intelligence

See exactly where your products go and how customers engage after purchase. Brij transforms scan data into actionable insights on geography, retailer performance, SKU engagement, and suspicious activity. Make smarter decisions with real product-level visibility, not guesswork.







How Quip Used Serialized Warranty Registration to Drive $15,000 in One Week

Quip is a leading oral care brand known for its sleek, modern designs and a subscription-based model that makes dental hygiene simple.
Alexa Kilroy

Brij’s Guide to Product Serialization: Driving Authenticity, Engagement, and Growth

California Assembly Bill 899 (AB 899) is a new law that requires baby food brands to conduct rigorous testing for toxic heavy metals in infant foods and to disclose these results to consumers.
All Baby Food Brands Need to Know About AB 899!
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Salma Zacky

How Babiators Improves Warranty Registration UX with QR Codes

Babiators is a specialty children’s eyewear company that is “on a mission to protect kid’s eyes while they’re out exploring the world.”

COMMON QUESTIONS

Questions about serialization.

What brands ask before putting a unique, scannable code on every unit.

What is product serialization?
Product serialization gives each individual unit a unique, scannable code rather than one shared code per product line. Brij uses serialized QR codes to enable unit-level registration, authentication, and analytics.
How does serialization stop grey-market and counterfeit sales?
Because each unit has a unique code, Brij can verify authenticity, detect duplicate or out-of-region scans, and flag grey-market activity. Customers can confirm a product is genuine, protecting brand trust and revenue.
What can brands do with serialized QR codes?
Serialized codes power one-scan warranty registration, secure single-use discount codes, product authentication, and unit-level purchase intelligence. Quip used serialized warranty registration with Brij to drive $15,000 in a single week.
How is serialization different from a standard QR code?
A standard QR code is identical on every unit, while a serialized code is unique per item, enabling authentication, anti-fraud, and granular tracking. Brij manages generating, applying, and analyzing serialized codes at scale.
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