Serialization
Give every product its own digital identity to stop gray market sales, prove authenticity, and unlock frictionless post-purchase experiences — all powered by Brij’s product serialization management.
COMMON QUESTIONS
Questions about serialization.
What brands ask before putting a unique, scannable code on every unit.
What is product serialization?
Product serialization gives each individual unit a unique, scannable code rather than one shared code per product line. Brij uses serialized QR codes to enable unit-level registration, authentication, and analytics.
How does serialization stop grey-market and counterfeit sales?
Because each unit has a unique code, Brij can verify authenticity, detect duplicate or out-of-region scans, and flag grey-market activity. Customers can confirm a product is genuine, protecting brand trust and revenue.
What can brands do with serialized QR codes?
Serialized codes power one-scan warranty registration, secure single-use discount codes, product authentication, and unit-level purchase intelligence. Quip used serialized warranty registration with Brij to drive $15,000 in a single week.
How is serialization different from a standard QR code?
A standard QR code is identical on every unit, while a serialized code is unique per item, enabling authentication, anti-fraud, and granular tracking. Brij manages generating, applying, and analyzing serialized codes at scale.










