Brij for Growth Marketers | Lower CAC From Retail Data

Trusted By:

Read the Case Studies

CLOSING THE DATA GAP

Your Ad Algorithms Are Missing Data

Meta, Google, and TikTok's algorithms are only as strong as the signal they have. Without visibility into retail & marketplace purchases, ad platforms are optimizing against DTC sales data.

Brij captures offline purchase data and transforms it into deterministic signal, building new audiences, quantifying impact of digital ad spend on retail sales, & overall increasing spend efficiency.

28%

Avg. Lift in
Meta ROAS

30%

Avg. Lift in Google-Attributed Conversions

40%

Avg. Lift in TikTok-attributed conversions

ATTRIBUTION & HALO EFFECT MEASUREMENT

Prove the ROI of your ad spend across channels.

Quantify ROI & halo effect impact of your digital adspend with offline-to-online attribution.

When an offline buyer verifies their purchase by engaging with a Brij experience, that event is sent back to your ad platforms as an offline conversion via their Conversions APIs.

Learn More

Your Product Is Now a Channel

Brij transforms retail and marketplace buyers into first-party profiles, powering attribution, experimentation, and repeatable acquisition from dark channels.

Connect Offline to Online

How Growth Teams Scale Smarter with Brij

Launch Faster

Brij enabled Gozney to launch personalized, QR-powered customer experiences in six international markets within a month—capturing offline retail data, streamlining warranty registration, and enhancing post-purchase engagement at global scale.

35%

Email Registration Rate

178k

Run Rate Engagements

Boost Conversions

Skullcandy used Brij to transform every product and event into a data-driven engagement channel—capturing ~60,000 customers globally through seamless QR-powered registration, personalized education, and improved app adoption.

60k+

Offline Customers Identified

1.75M

Experience Engagements

Track ROI

Brij empowered Brunt Workwear to maintain direct customer relationships in wholesale by turning product packaging into a data capture channel—driving over 100,000 engagements and converting 90% of retail purchasers into known, CRM-integrated customers.

90%

Email Registration Rate

$600K+

Revenue Tied to Brij Visitors

From shelf to signal in three steps.

A single mechanism turns retail and marketplace transactions into conversion events your ad platforms can actually optimize on.

CAPTURE

Launch hyper-personalized, conversion-optimized digital experiences in minutes to capture retail and marketplace buyer data.

SIGNAL

Feed verified purchase events as deterministic signal to Meta, Google, and TikTok to target and convert proven buyers you’d never reach otherwise.

ACTIVATE

Signal sent to ad platforms improves targeting, bidding efficiency, and suppression to lower CAC & lift attributed purchases.

CAPTURE DATA

Launch Campaigns in Minutes, Not Weeks

Use Brij’s drag-and-drop experience builder to create mobile-first landing pages that incentivize data capture. Brij is easy to use for all team members, integrating directly with your storefront for visual asset and SKU alignment.

Start Building Experiences

FROM SHELF TO SIGNAL

Turn Offline Purchase Data Into Signal

Verified retail and marketplace purchase data passes to Meta, Google, and TikTok as offline conversion events. Ad platforms automatically process those buyer profiles and incorporate them into optimization.

Start with Brij Signal

AUTOMATE MARKETING ACTIVATION

Activate Personalized Journeys That Convert

Brij pipes product registrations, warranties, and survey data straight into Klaviyo, Shopify, or your CDP. From there, you can trigger emails or SMS based on real behavior—what they bought, when, and what they told you. No dev work needed. Just more innovative, faster, more personal campaigns.

Learn More

Designed for Growth
Marketers to Scale Efficiently

How Turtlebox Captured Unknown Customers To Drive $1m in Quarterly Revenue

How Black Diamond is Scaling Product Registration for 6,000+ SKUs with Brij

How Brij Connects Feastables with Millions of Offline Customers A Month

COMMON QUESTIONS

Questions growth teams ask first.

What performance marketers want to know before feeding retail conversions into Meta, Google, and TikTok.

How does Brij help growth and acquisition marketers?

Brij gives growth marketers the offline conversion data their ad algorithms are missing, so Meta, Google, and TikTok can optimize against real retail buyers. The result is lower CAC, better ROAS, and audiences built from your full customer base instead of DTC alone.

Why do my Meta ads underperform on retail sales?

Because ad platforms cannot see offline purchases, they optimize toward a fraction of your true conversions, often missing 80% of buyers. Brij feeds those retail conversions back via the Conversions API so the algorithm learns from complete data.

Can I build retargeting audiences from retail buyers?

Yes. Brij turns anonymous in-store and marketplace shoppers into known profiles you can retarget or suppress, and into seed audiences for lookalikes. This is data most brands lose entirely at retail.

How fast can a growth team launch a campaign?

Growth teams can launch a data-capture experience in about 15 minutes with no code and route ad, packaging, or display traffic to it immediately. Results are attributable to each source.

Turn Retail Sales Data Into Signal