6 Ways Brij Signal Helps You Grow DTC Revenue

DTC and ecommerce leaders have lofty goals to: 

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• Acquire net-new customers efficiently
• Grow subscriptions and repeat purchases
• Raise AOV with bundles and cross-sells
• Prove that your paid media is paying off

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The challenge is that your ad platforms and CRM can only see DTC buyers. Everyone who buys your product at Target, Walmart, Costco, or on Amazon is invisible to your campaigns, even though they're often your biggest group of customers. That's a lot of proven buyers your DTC program can't reach.

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How Brij Signal Grows Ecommerce Revenue

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Brij Signal identifies retail and marketplace buyers when they engage with a rebate, warranty registration, sweepstakes, or receipt upload. Brij verifies the purchase, then sends it as a verified purchase event to Meta, Google, and TikTok Ads, and syncs the buyer profile to your CRM, email, and SMS tools. Your acquisition channels get more purchase data to find high-intent, high-AOV DTC customers.

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For DTC teams, this turns your largest, least-known group of customers into audiences you can retarget, convert, and learn from, all while you stay in control of what your campaigns optimize toward.

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Six Ways DTC Leaders Use Brij Signal to Grow Website Revenue

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Retail and marketplace buyers aren't competition for your DTC program. They're the warmest audience you've never been able to reach. Once Brij identifies them, here's how to put them to work.

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1. Retarget retail and marketplace buyers with DTC-specific offers

Signal turns previously anonymous Target, Walmart, and Amazon purchasers into addressable audiences in Meta, Google, and TikTok Ads. Put them in dedicated campaigns built to drive their first website purchase. Think subscribe-and-save offers, DTC-exclusive bundles, replenishment offers, or products only sold on your site.

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2. Turn retail customers into DTC subscribers

This play is especially strong for replenishable products. A shopper who already buys your product at Target or on Amazon has proven they want it. Give them a reason to move their next purchase to your site: subscribe and save, free shipping, early access, larger pack sizes, or loyalty perks.

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3. Cross-sell retail buyers into more of your catalog

Retail shelves rarely carry your full assortment. Retarget retail and marketplace buyers with complementary products, bundles, and higher-AOV sets available on your site. Instead of asking a stranger to convert, your campaign starts with someone who has already bought from you.

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4. Suppress retail buyers from prospecting campaigns

Without Signal, your prospecting campaigns pay new-customer CPMs to reach people who already buy your product in stores. Add retail and marketplace buyers to suppression audiences in your acquisition campaigns, then reach them separately with DTC conversion messaging. Your acquisition budget goes toward genuinely net-new customers.

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5. Build lookalikes from verified purchasers

Clicks and site visits are weak proxies for a great customer. A verified purchase is the real thing. Use Brij's retail and marketplace buyers as seed audiences for lookalikes, then point those audiences at DTC campaigns optimized for website purchases.

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6. Use retail data as extra signal without giving up DTC optimization

You can use Brij for measurement and audience building while keeping Website Purchase as your primary conversion objective. Your campaigns get a clearer picture of who your buyers are, and your core KPI stays exactly where it is. 

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Read more here. 

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Your Paid Media Finally Gets Credit for Retail Sales

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If your DTC team also owns performance marketing, your ads drive sales at Target, Walmart, and Amazon every day, and you get credit for almost none of them.

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Signal changes that. Brij attributes verified retail and marketplace purchases back to the Meta, Google, and TikTok campaigns that influenced those buyers. More of the sales your ads drive get counted, so reported ROAS goes up, even when the purchase didn't happen on your site.

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Skullcandy started sending verified retail purchases through Signal and saw 32% more attributed conversions on Meta with an Offline EMQ of 9.87/10, plus 50% more conversions tracked on Google and 40% more on TikTok.

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That gives you a stronger story in budget conversations. Instead of defending ROAS on a fraction of your buyers, you can show the full impact of the campaigns you run.

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Paid Optimization with DTC as the Goal

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A common question from DTC teams: if ad platforms learn from retail and marketplace purchases, will they start chasing retail sales instead of DTC customers? It's fair to ask, since platforms optimize toward the conversions you feed them.

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The answer is no:

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Offline purchases are their own conversion event.

Brij sends retail and marketplace purchases to the ad platforms as a distinct event type. They never blend into your Website Purchase events, so your DTC numbers stay clean.

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DTC campaigns keep optimizing for DTC.

A campaign set to optimize for website purchases keeps doing exactly that. It simply has a clearer idea of what your buyers look like while it spends.

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You choose what campaigns optimize toward.

After setting up Brij Signal, your team decides whether to use Brij purchase events for campaign optimization at all. If you don't want ad platforms targeting more retail buyer lookalikes, you don't turn that on.

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Omnichannel optimization is an option, not a requirement.

If your brand later wants paid media to drive total sales, campaigns can optimize for retail purchases, DTC purchases, or both. That's a decision for you and your leadership, made on your timeline.

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We're seeing lower CAC than business-as-usual campaigns when they layer in Signal data, whether they target DTC purchases, retail purchases, or both.

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Closing the Offline-to-Online data gap: Revenue Impact

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• Quip added serialized warranty registration to its retail packaging, turning store buyers into known customers and offering an instant discount on refills and accessories. Brij experiences drove $340K+ in upsell DTC revenue, and Brij-captured emails made up 50% of Quip's new subscribers in 2025. The Brij follow-up flow in Klaviyo converts at 2.8%, versus a 0.44% industry average.
• Momofuku ran a Chili Crunch rebate for its Costco launch, then added QR recipe experiences and Amazon inserts offering a free cookbook. The program drove 260K+ scans, a 20% scan-to-registration rate, and $208K+ in incremental DTC revenue from shoppers identified through Brij. 
• Turtlebox's speakers sell mostly through dealers, leaving the brand blind to who owns them. Product registration with built-in accessory shopping identified 120K+ customers and drove $40K+ in DTC revenue from accessories and add-on purchases.

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Notice the pattern. These brands didn't trade DTC growth for retail data. They used retail buyers to grow DTC.

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Your Retail Buyers Are Your Best DTC Prospects

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The DTC team's job is to turn every buyer, wherever they shopped, into a reason to grow ecom revenue.

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Brij Signal does that while leaving you in control. You decide what your campaigns optimize toward. You suppress buyers you'd otherwise overpay to reach. You retarget, cross-sell, and convert shoppers who already love your product. And your paid media finally gets credit for the retail sales it drives.

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Book a demo to see how Brij turns retail and Amazon buyers into DTC growth.

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