Skullcandy Captures ~60,000 Customers in Just 6 Months with Brij

About Skullcandy

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Skullcandy is a globally recognized audio brand, known for its innovation in headphones, earbuds, and lifestyle-driven design. With a loyal following among action sports and music communities, Skullcandy has always pushed boundaries in sound, style, and accessibility.

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As Skullcandy continues to scale their retail footprint and expand globally, their team needed a way to identify and engage every customer, no matter where the purchase took place.

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The Challenge

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Despite having a strong digital presence, Skullcandy faced key challenges in connecting with their broader customer base:

• Unknown Retail Customers: The brand lacked visibility into who was purchasing through retail and marketplaces.
  

• Fragmented Registration Process: Customers had no clear, engaging path to register products or learn more post-purchase.
  

• Global Activation Needs: As a global brand, Skullcandy needed a scalable solution that worked across international markets from a data compliance and ops perspective.
  

• Driving App Downloads: Increasing app adoption was a priority to strengthen long-term customer retention.

• Event Engagement & Digital Drops: Skullcandy frequently sponsors events and launches limited-edition products, requiring flexible, no-code, digital experiences for short-term activations.

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The Brij Solution

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Skullcandy partnered with Brij to turn every product, event, and campaign into a channel for first-party data capture, product education, and customer engagement:

• Universal Product Registration Flow: Brij created a mobile-first registration experience accessible via branded QR codes. Customers could register products whether purchased in-store, online, or through a marketplace.

• Global Flexibility: Brij’s infrastructure allowed Skullcandy to launch these experiences globally, adapting language, content and flows across regions.

• Improved App Download Funnel: Previously, Skullcandy’s post-purchase experiences drove directly to app download, causing significant drop-off. With Brij, customers first enter their email during product registration, becoming known users. Skullcandy can now enroll these customers into follow-up nudge flows that encourage app downloads over time, resulting in higher engagement, better data capture, and a more personalized post-purchase journey.

• Interactive Product Education: All experiences include rich content such as usage guides, videos, and product feature overviews to help customers get the most out of their Skullcandy gear.

• Event & Launch Support: The same Brij-powered experiences were deployed for product drops and in-person events, enabling Skullcandy to capture emails and phone numbers from attendees and drive merchandise purchases on-site.

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The Results

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In less than 6 months with Brij, Skullcandy delivered one of the highest-performing engagement programs in the audio category:

• 11,000+ scans/clicks per day across all Brij-powered experiences
  

• ~20% scan-to-registration rate, far above industry averages
  

• Global experience activation across retail, digital, and live events
  

• Improved app download journey through follow-up flows, increasing conversion and personalization

• Increased CRM growth through first-party email capture at the moment of registration

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To date, Skullcandy has driven: 

• 5M+ engagements across global markets

• 260K+ registrations of previously unidentified customers

• 730K+ new website visits from Brij experiences

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What's Next

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Skullcandy plans to continue expanding Brij-powered experiences across new markets, product lines, and retail partnerships. They’re also planning to implement Brij’s new capabilities with Meta Omni Channel ads.

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This will enable data collected via Brij from offline + retail purchases, directly into Meta Omni Ads, enabling the Skullcandy team to connect the full customer journey and drive sharper, higher-ROAS campaigns.

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With Brij as a core part of their global growth strategy, Skullcandy is transforming every customer interaction into a long-term relationship.

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