BRIJ SIGNAL FOR TEAMS

See how Signal lifts DTC, retail, and total ROI.

Brij Signal turns verified retail, Amazon, and marketplace purchases into owned conversion signal, then sends it to Meta, Google, and TikTok.

With Signal, DTC and retail teams can grow their channels together while improving the efficiency of the overall marketing budget.

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Analytics › Overview
24h 7d 30d 1y All
May 18, 2026 – Jun 18, 2026
Brij Revenue Lift
$62,827
LTV Lift
+42.0%
CAC Reduction
$113.94 ↘ -0.7%
Conversions Sent
18,904
Conversion Funnel
Distinct sessions reaching each stage of the customer journey.
Reach
46,844
unique visitors
18%
Identify
8,542
profiles captured
74%
Completions
6,345
completed journey
51%
Purchase
3,217
verified purchase
41%
Retain
1,312
repeat customers
Overall Conversion Rate 2.8%
Email List Growth
8,542
SMS List Growth
6,834
Identity Capture Rate
18.3%
Journey Completion
9.2%
ROAS lift
4.8x
▲ 0.9x
Retail revenue influenced
$412K
▲ 18% delta
Blended MER
3.1
▲ 0.4%
+28%
avg. ROAS lift
+36%
avg. conversion uplift
+41%
avg. audience uplift
-26%
avg. CPA decrease
Trusted by category-leading brands
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
SkullcandyCarawayBobbieFeastablesMomofukuMijentaTUSHYBlack+Decker
FOR EVERY TEAM

Signal drives efficient growth across your entire business.

Whether you own DTC, retail, or the total marketing budget, Brij Signal turns verified purchase data into better targeting, clearer attribution, and more efficient growth across channels.

Signal DTC Growth
Cardinal Coffee Co.
7d 30d 1y
Audience Optimization
84,210 +6.4%
Original Prospecting Audience
−12,482 +8.1%
Existing Buyers Suppressed
71,728 +4.2%
Net-New Audience
Signal Controls
Attribution Measure retail conversions
Audience Sync Build purchaser audiences
Campaign Optimization Optimize ad delivery for retail sales
f Meta
G Google
TikTok
Revenue Influenced
$260,370 +9.4%
Total Revenue Influenced
$184,320 +7.2%
DTC Revenue
$76,050 +14.6%
Retail Revenue Attributed
4.8x +3.1%
Blended ROAS
$18.40 −6.8%
Blended CPA
Signal Retail Growth
Cardinal Coffee Co.
7d 30d 1y
Campaign Performance
Campaign Spend Retail Purchases Retail Revenue ROAS
Summer Launch $42,000 1,284 $121,800 2.9x
Creator Prospecting $28,000 412 $46,200 1.7x
Retail Promo $31,000 1,362 $148,900 4.8x
Customer Map
United States
Retail Buyer Audience
18,240
identified retail purchasers
K Build Klaviyo flow
A Build Attentive flow
Signal Business Impact
Cardinal Coffee Co.
7d 30d 1y
All-Channel Marketing Impact
$485,000
Paid Media Spend
$2.09M +8.7%
Total Attributed Revenue
4.3 +5.1%
Marketing Efficiency Ratio
Attributed Revenue by Channel
DTC $749,000
Retail $962,000
Marketplace $374,000
Customer Data Growth
+38,410
profiles added to your owned audience
Retail purchasers identified 24,700
Amazon buyers 13,710
FOR DTC & ECOMMERCE LEADERS

Power DTC performance with retail purchase data.

With Signal, you can keep acquisition focused on net-new customers, create high-intent audiences, and get credit for any sales your digital campaigns are driving outside of your web pixel.

Toggle on/off campaign optimization for retail
Run Signal for audience building and attribution alone, or enable optimization when you decide you want the platforms learning from it.
Improve acquisition spend efficiency
Suppress verified purchasers from relevant campaigns to keep your acquisition budget focused on net-new consumers.
Turn retail trial into DTC repeat revenue
Retarget retail buyers with replenishment, cross-sell, bundle, or subscription offers that create a path to your owned channel.
Capture the ROI your ads already earned
Attribute verified retail purchases back to the digital campaigns that influenced them, so performance reporting reflects revenue generated beyond your ecommerce checkout.
Optimize ad campaigns for retail sales and expand ad audiences with Brij Signal.
Revenue by Campaign
Last 30 days
CAMPAIGN
DTC REVENUE
RETAIL REVENUE
ROAS
Meta — Prospecting, Serum
Advantage+ · signal-optimized
$96,400
$214,880
4.1x
Google — PMax, Refill Bundle
Offline conversions active
$71,220
$168,340
3.7x
TikTok — Creator, Starter Kit
Retail purchaser lookalike
$34,910
$102,470
3.2x
Email — Cross-sell, Retail buyers
Segment synced from Signal
$18,640
$44,120
6.4x
Conversion Events Sent
Live
Meta CAPI
18,940
Google Offline Conversions
18,940
TikTok Events API
18,940
Retail Revenue Influenced
$529,810
31%
Conversion Uplift
vs. pre-Signal baseline
Meta
34%
Google
27%
TikTok
19%
FOR RETAIL & MARKETPLACE LEADERS

Turn digital media into
a measurable engine for retail and marketplace growth.

Signal turns verified retail and marketplace purchases into downstream conversion events, creating a tighter feedback loop between digital media and shelf-level revenue.

Optimize toward retail and marketplace buyers
Send purchase data back to Meta, Google, and TikTok so campaigns learn from real buyers instead of clicks or other proxy actions.
Build audiences from non-DTC purchasers
When enabled, optimization on signal helps platforms find more consumers who resemble your retail and marketplace buyers.
Measure retail revenue at the campaign level
See which digital campaigns influence purchases beyond your website and connect media investment to retail revenue in real-time.
Turn retail customers into actionable audiences
Create first-party segments from verified purchasers for repeat purchase, cross-sell, suppression, retailer-specific campaigns, and retail media activation.
FOR MARKETING & EXECUTIVE LEADERS

See what's driving growth to make every marketing dollar work harder.

Drive more efficient growth with better purchase signals, stronger first-party audiences, and a unified view of customer behavior across your offline and online sales channels.

Prove marketing’s full revenue impact
Connect digital investment to verified purchases across channels and capture the halo effect that DTC-only attribution misses.
Make smarter investment decisions
Understand which campaigns, audiences, and channels are associated with actual revenue so you can allocate the next marketing dollar toward the highest-return opportunities and improve MER.
Build a more complete view of the customer
Connect retail and marketplace purchase behavior to known customer profiles instead of maintaining separate, incomplete pictures of the same consumer.
Turn retail scale into a first-party data advantage
Every identified purchaser expands a durable, brand-owned customer asset that can improve measurement, activation, retention, and future growth.
Give every team a shared measurement foundation
DTC, retail, and leadership can work from the same verified customer and revenue data while using Signal in different ways to support the metrics each function owns.
MR
Maya Rodriguez
Identified
FIRST SEEN
Retail — Target
CHANNELS
Retail + DTC
LIFETIME VALUE
$248.40
Retail purchase
Mar 4
Target · Hydrating Serum, 30ml · $34.00
Receipt verified Offline
Clicked DTC ad
Mar 19
Meta · Retargeting — Serum Refill · Creative 04
Paid social Matched to profile
Subscription started
Mar 21
DTC · Refill every 60 days · $29.00 / mo
Direct-to-consumer Attributed to Meta
Offline Profiles Identified
48,210
37%
New first-party profiles from retail purchases, last 90 days
MER
Marketing efficiency ratio
4.2x
0.8x
Incl. verified retail revenue
Blended ROAS
3.6x
22%
DTC only
2.4x
With retail signal
3.6x
HOW SIGNAL WORKS

Activate verified purchase data across your marketing stack.

Turn the same verified customer signal into better measurement, smarter audiences, more efficient acquisition, or campaign optimization based on your goals.

01 · VERIFY
Transform data into deterministic signal
Brij captures retail and marketplace purchase data, verifies it, and turns it into signal that ad platforms and other tools can read. Brij also integrates directly with existing data-capture systems, such as a web forms or app registrations.
02 · CONNECT
Send signal to your growth tools
Pass verified customer and purchase data into the platforms your teams already use, including Meta, Google, TikTok, Shopify, Klaviyo, Attentive, Postscript, Bazaarvoice, Yotpo, and more.
03 · ACTIVATE
Activate Signal however you like
Use Signal to attribute purchases back to digital campaigns, activate customer audiences, suppress existing buyers, retarget known purchasers, or enable optimization based on your team's strategy.
SIGNAL INTEGRATES DIRECTLY WITH YOUR EXISTING TECH STACK
SIGNAL IN ACTION

Signal delivered massive impact for Turtlebox.

Turtlebox outdoor speaker
64%
reported conversion uplift on Meta
45%
reported conversion uplift on TikTok
12%
reported conversion uplift on Google

“Brij Signal is going to be especially helpful for us heading into the holidays. We'll be able to better understand how our advertising is impacting retail sales so we can forecast more accurately and allocate budget more confidently for the following year.”

Jenna Calhoun Jenna Calhoun Marketing Director
Turtlebox Audio