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CRM & Email
Turn retail and marketplace buyers into SMS subscribers in Attentive.
About the integration
Grow your Attentive list with retail and marketplace buyers.
Attentive is an SMS marketing platform that helps brands grow their subscriber lists and deliver personalized text-message campaigns throughout the customer journey. Its targeting, automation, analytics, and two-way messaging tools help businesses engage shoppers, strengthen customer relationships, and drive more revenue.
Capture SMS subscribers from retail and marketplaces
Real-time sync; no CSV uploads, no list scrubbing
Nothing transmits without explicit SMS consent
WHY INTEGRATE
Attentive grows your list where your traffic already is: on-site pop-ups, landing pages, your own channels. But if most of your volume moves through Target, Walmart, or Amazon, those buyers never see a pop-up. Brij puts the opt-in on the product itself: a shopper scans the packaging, registers, checks the SMS box, and arrives in Attentive as a subscriber. Brands running Brij experiences see roughly 30% average email and SMS opt-in rates.
Read More →SMS is the channel where consent mistakes get expensive. Brij is deliberately strict: unless the customer submits a valid phone number and explicitly checks the SMS consent box, nothing transmits to Attentive. Brij passes single opt-in, and Attentive collects the double opt-in confirmation itself, so the regulatory step stays where it belongs. Every subscriber who reaches your list got there by ticking a box in front of the product they just bought.
Read More →
HOW-TO GUIDE
Follow the steps below to get started.
Log in to Attentive, navigate to the app marketplace, and create a new app named Brij.
Configure permissions so that subscribers, custom events, and custom attributes all have "write" access.
After saving, copy your unique API key and paste it into Brij when setting up your automation.
What data does Brij send to Attentive?
▾Email address, phone number, SMS marketing consent, and email marketing consent if it was collected. Attentive receives subscriber profiles rather than event history, so purchase details and full event data aren't part of the Attentive integration today.
When does a profile sync to Attentive?
▾On Registration Submission, and only when the customer has submitted a valid phone number and explicitly opted in to SMS. If consent is false or missing, nothing is sent at all.
Does Brij handle SMS double opt-in?
▾No. Brij passes single opt-in consent, and Attentive collects the double opt-in confirmation itself to comply with messaging regulations.
What do I need from Attentive to set this up?
▾An API key with Subscribers set to Write, created under Create App in Attentive's App Marketplace, plus a Sign-up Unit ID. If you don't already have a sign-up source for Brij, Attentive's White Glove team or your Client Strategy Manager can create one. They'll want a preview of your opt-in page and its legal disclaimer. Save the API key when it's generated; Attentive won't show it again.
Start syncing your offline buyers and put every customer to work.
