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CRM & Email
Grow your CRM and trigger personalized flows to drive the LTV of your retail and marketplace buyers.
About the integration
Turn retail and marketplace customers into high-LTV brand loyalists.
Klaviyo is a powerful B2C CRM and marketing automation platform that helps brands use first-party data to create personalized experiences across email, SMS, mobile, and other channels. Its automation, segmentation, analytics, and AI-powered tools help businesses strengthen customer relationships, increase retention, and drive more revenue.
Grow your Klaviyo subscriber list
Automate reorder, cross-sell, and subscription flows for retail buyers
Retailer, SKU, and survey context on every customer profile
WHY INTEGRATE
A retail purchase stays a one-time purchase unless you can reach the buyer again. Someone picks your product up at Target, sets it up at home, and never appears in Klaviyo, so the reorder reminders, replenishment nudges, and cross-sell flows your team already built have nobody to fire at. Brij grows your Klaviyo list, bringing buyers in as Klaviyo profiles the moment they scan the packaging and register. Synced data carries the retailer, the SKU, the purchase date, and their consent. Quip sourced 50% of its new Klaviyo subscribers in 2025 through Brij, and those flows convert at 6.4 times the Klaviyo average.
Read More →A generic winback email to someone who bought at Costco doesn't land. What lands is a message that knows the retailer, the model they own, and what they said they wanted it for. Map each survey question to a named property in the Brij experience editor and the answer arrives on the Klaviyo profile as its own field — registration_product_type: Diffuser — instead of a blob of form data no segment can read. One flow with conditional splits then sends the diffuser owner a scent guide and the humidifier owner a filter reminder, which is the difference between a reorder and an unsubscribe.
Read More →
HOW-TO GUIDE
Follow the steps below to get started.
Add the Klaviyo integration in Brij's Automations tab.
Follow the directions for Klaviyo OAuth setup.
Choose "oauth2" from the dropdown and authenticate with Klaviyo.
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Which Brij events sync to Klaviyo?
▾The full set: Registration Initiation, Submission, and Approval or Denial, plus Profile Update, Form Submission, Review Submission, and the rebate lifecycle including payout and SMS opt-in and opt-out. Klaviyo is the only Brij destination that stores complete event history, which is what lets you segment on fields inside an event.
How do I connect Klaviyo to Brij?
▾Through OAuth. The Klaviyo integration authorizes in a few clicks. In Brij, go to Automations → New Automation → Klaviyo, choose oauth2, and approve from Klaviyo's screen, where Brij requests read and write access to lists, segments, and profiles. If you're on a legacy API key connection, pause it and rebuild with OAuth using the same settings.
Can I trigger a Klaviyo flow from a survey answer?
▾Yes. Map each survey question to a named property in the Brij experience editor, and the answer arrives in Klaviyo as its own profile property you can use in a conditional split or segment. Without that mapping, Klaviyo receives every answer as a single blob of form data that can't be split on.
Can I tell if retail buyers came back and bought direct?
▾Yes, inside Klaviyo. Brij passes retailer of purchase, SKU, discount code, and purchase channel onto the profile, so you can segment retail-origin customers and compare their repeat purchase rate and DTC revenue against the rest of your list.
Start syncing your offline buyers and put every customer to work.
