Dale Mason, Intl. Sales @ Tooletries

In this episode, we meet Dale Mason, International Sales Manager at Tooletries. 

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Tooletries makes silicon grooming tools that are stylish, clever, and bespoke. 

In this episode, we hear went from packing orders in a shed back in Australia to global retail distribution.

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Other topics covered in this episode

• The Sales role in a CPG company
• International sales distribution
• Individual retailer sales strategy
• Role of packaging in sales
• Merchandising

Key Takeaways

• Men’s grooming is a $9.5B market
• A big component of retail success is finding win-win positions in the planogram (11:00 -14:45)
• Turn retail success into case studies for selling future partners and improving placement
• Packaging design can play a part of the retail sell-through strategy
• Merchandising needs to evolve cardboard displays to touch screens to truly drive in-store engagement (22:00)
• Xxx check back on 25-7 on #1 product back scrubber

Check minute 22

Please let us know your thoughts about the episode!

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Where to find Dale Mason:

Linkedin: https://www.linkedin.com/in/dale-mason-4ba76059/

​Website: https://tooletries.com/

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Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.ai 

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